Abstract
Chapter 2 explores the social and economic developments that lead to the emergence of mobility-as-a-service. This chapter focuses on the outcomes and implications of the digital transformation, particularly how software has become the main source of value creation and competitive advantage in the automotive industry. Ongoing urbanization serves as a catalyst for creativity, innovation, and job creation but decades of a car-centered policy entail severe negative outcomes. This chapter explores the challenges of urbanization, the rise of superstar cities, and the promise of smart cities. It further delves into how younger generations like millennials or generation Z perceive and value other things than previous generations. They appear less car-crazed, but are also confronted with a striking intergenerational wealth gap, which influences mobility behavior on various levels.
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Ackermann, M. (2021). Why Mobility-as-a-Service?. In: Mobility-as-a-Service. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-75590-4_2
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