Skip to main content

Immigrants Make America Great: A Textual Analysis of Bob Hearts Abishola

  • Chapter
  • First Online:
Immigrant Generations, Media Representations, and Audiences

Abstract

CBS’ Bob Hearts Abishola is the first sitcom on broadcast television to center on the life of African immigrants. Created by Chuck Lorre and co-produced by British-Nigerian comedian, Gina Yashere, the show details the day-to-day life experience of a Nigerian immigrant in the workplace, in a family, and in relationships. Using Stuart Hall’s work as a framework, this chapter explores the emergent themes present in the show and examines what it reveals about an African immigrant’s life in the United States. Further, this analysis argues that while the show favors immigrants by displaying their hard work ethic, the show also works to perpetuate stereotypes of African American which foster intraracial tensions between Black Americans and African immigrants.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Abah, A. L. (2013). Representing children and childhood in Yoruba Nollywood. Interactions: Studies in Communication & Culture, 4(3), 289–303. https://doi.org/10.1386/iscc.4.3.289_1.

    Article  Google Scholar 

  • Alexander, C. (2009). Stuart Hall and “race”. Cultural Studies, 23, 457–482.

    Article  Google Scholar 

  • Allport, G. W. (1954). The nature of prejudice. Reading, MA: Addison Wesley.

    Google Scholar 

  • Asante, G., Sekimoto, S., & Brown, C. (2016). Becoming “black”: Exploring the racialized experiences of African immigrants in the United States. Howard Journal of Communications, 27, 367–384. https://doi.org/10.1080/10646175.2016.1206047.

    Article  Google Scholar 

  • Awokoya, J. (2012). Identity constructions and negotiations among 1.5-and second-generation Nigerians: The impact of family, school, and peer contexts. Harvard Educational Review, 82(2), 255–281.

    Article  Google Scholar 

  • Berman, M. (2019, October 8). ‘Bob Hearts Abishola’ looks like a keeper, after all. Forbes. Retrieved from http://www.forbes.com

  • Blair, E. (2019, September 22). There was ‘no chance of me going into the arts,’ says comedian Gina Yashere. National Public Radio. Retrieved from https:// www.npr.org.

  • Blakely, J., Rogers, A. A., Watson-Currie, E., & Jung, K. (Eun Jung). (2019). Africa in the media. Retrieved from The Africa Narrative: A Project of the University of Southern California’s Norman Lear Center website: https://www.theafricanarrative.org/africa-in-the-media.

  • Bonanno, G. A., & Jost, J. T. (2006). Conservative shift among high-exposure survivor of the September 11th terrorist attacks. Basic and Applied Social Psychology, 28, 311–323. https://doi.org/10.1207/s15324834basp2804_4.

  • Columbia Broadcasting System. (2020, December 6). Bob Hearts Abishola. https://www.cbs.com/shows/bob-hearts-abishola/.

  • Council on Foreign Relations. (2009). US immigration policy. Independent Task Force (Report No. 63). Retrieved from https://www.cfr.org/report/us-immigration-policy.

  • Dawsey, J. (2018, January 12). Trump derides protections for immigrants from ‘shithole’ countries. The Washington Post. Retrieved from http://www.washingtonpost.com.

  • Ette, E. U. (2011). Nigerian immigrants in the United States: Race, identity, and acculturation. ProQuest Ebook Central. https://ebookcentral.proquest.com

  • Feagin, J. R. (2006). Systematic racism: A theory of oppression. New York, NY Routledge. 

    Google Scholar 

  • Fosco, M. (2018, June). The most successful ethnic group in the U.S. may surprise you. OZY. Retrieved from http://ozy.com.

  • Fursich, E. (2009). In defense of textual analysis: Restoring a challenged method for journalism and media studies. Journalism Studies, 10, 238–252.

    Article  Google Scholar 

  • Gray, H. (1995). Watching race: Television and the struggle for “blackness”. Minnesota: University of Minnesota Press.

    Google Scholar 

  • Grove, L. (2019, September 26). The big wave of pro-immigrant TV sitcoms taking on Trump. The Daily Beast. Retrieved from https://search.proquest.com/docview/2297522439?accountid=32882.

  • Habecker, S. (2016). Seen but not heard: Assessing youth perspectives of African immigrant parenting in the diaspora. Africology: The Journal of Pan African Studies, 9(4), 253–270.

    Google Scholar 

  • Hall, S. (1981). The whites of their eyes: Racist ideologies and the media. In G. Bridges & R. Brunt (Eds.), Silver linings: Some strategies for the eighties (pp. 28–52). New York: Lawrence & Wishart.

    Google Scholar 

  • Hall, S. (1997). Representation: Cultural representations and signifying practices (p. 2). London: Sage.

    Google Scholar 

  • Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019). Whacking the mole [Television series episode]. In A. Higgins (Executive Producer) Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Homola, J., & Tavits, M. (2017). Contact reduces immigration-related fears for leftist but not for rightist voters. Comparative Political Studies, 51(13), 1789–1820. https://doi.org/10.1177/0010414017740590.

    Article  Google Scholar 

  • Jakes, L. (2020, February 4). Nigeria ‘blindsided’ by Trump travel ban, its top diplomat says. The New York Times. Retrieved from http://www.nytimes.com

  • Jost, J. T., Glaser, J. Kruglanski, A. W., & Sulloway, F. J. (2003). Political conservatism as motivated social cognition. Psychological Bulletin, 129, 339. https://doi.org/10.1037/0033-2909.129.3.339.

  • Kellner, D. (1995). Media culture: Cultural studies, identity and politics between the modern and the postmodern. New York, NY: Routledge. https://doi.org/10.4324/9780203205508.

  • Kerwin, D., Nicholson M., Alulema, D., & Warren R. (2020). US foreign-born essential workers by status and state, and the global pandemic. Center for Migration Studies. Retrieved from https://cmsny.org/wp-content/uploads/2020/05/US-Essential-Workers-Printable.pdf.

  • Kiramba, L. K., Onyewuenyi, A. C., Kumi-Yeboah, A., & Sallar, A. M. (2020). Navigating multiple worlds of Ghanaian-born immigrant adolescent girls in US urban schools. International Journal of Intercultural Relations, 77, 46–57.

    Article  Google Scholar 

  • Kosten, D. (2018). Immigrants as economic contributors: They are the new american workforce. National Immigration Forum. Retrieved from https://immigrationforum.org/article/immigrants-as-economic-contributors-they-are-the-new-american-workforce/.

  • Lloyd, G. (2019, September). The big wave of pro-immigrant TV sitcoms taking on Trump. The Daily Beast. Retrieved from https://www.thedailybeast.com.

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019a). Pilot [Television series episode]. In A. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019b). Nigerians don’t do useless things. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019c). A bird may love a fish. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019d). Square hamburger, round buns. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019e). Ralph lauren and fish. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2019f). Tough like a laundromat washing machine. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2020a). The Canadians of Africa. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Lorre, C., Higgins, A., & Yashere, G. (Writer), & McCarthy-Miller, B. (Director). (2020b). Full-frontal Dottie. [Television series episode]. In E. Gorodetsky & A. J. Higgins (Executive Producer), Bob Hearts Abishola. New York, NY: Columbia Broadcasting System.

    Google Scholar 

  • Maclean, R., & Dahir, A. L. (2020, February 2). New U.S. travel ban shuts door on Africa’s biggest economy, Nigeria. The New York Times. Retrieved from http://www.nytimes.com

  • Major, B., Blodorn, A., & Blascovich, G. M. (2018). The threat of increasing diversity: Why many White Americans support Trump in the 2016 presidential election. Group Processes & Intergroup Relations, 21(6), 931–940. https://doi.org/10.1177/1368430216677304.

    Article  Google Scholar 

  • Obiakor, F. E., & Afoláyan, M. O. (2007). African immigrant families in the United States: Surviving the sociocultural tide. The Family Journal: Counseling and Therapy for Couples and Families, 15(3), 265–270. https://doi.org/10.1177/106648070301425.

    Article  Google Scholar 

  • Obiakor, F. E., & Grant, P. (2002). Foreign-born African Americans: Silenced voiced in the discourse on race. New York: Nova Science.

    Google Scholar 

  • Okonofua, B. A. (2013). “I am blacker than you”: Theorizing conflict between African immigrants and African Americans in the United States. SAGE Open, 1–14. https://doi.org/10.1177/2158244013499162.

  • Okpalaoka, C. L., & Dillard, C. B. (2012). (Im) migrations, relations, and identities of African peoples: Toward an Endarkened transnational feminist praxis in education. Educational Foundations, 26, 121–142.

    Google Scholar 

  • Pierre, J. (2004). Black immigrants in the United States and the “cultural narratives” of ethnicity. Identities: Global Studied in Culture and Power, 11, 141–170. https://doi.org/10.1080/10702890490451929

  • Pierce, S. (2019, September 15). Scott D. Pierce: CBS and NBC have new sitcoms about immigrants. Trump won’t like them. The Salt Lake Tribune. Retrieved from http://search-proquest-com.ezalumni.libraries.psu.edu/docview/2290746830?accountid=32882

  • Portes, A., & Zhou, M. (1993). The new second generation: Segmented assimilation and its variants. Annals of the American Academy of Political and Social Science, 530, 74–94.

    Google Scholar 

  • Sarmiento, I. G. (2019, October). CBS’s ‘Bob Hearts Abishola’ ring true to these Nigerian viewers. National Public Radio. Retrieved from www.npr.org

  • Shaw-Taylor, Y., & Tuch, S. A. (2007). The other African American: Contemporary African and Caribbean immigrants in the United States. Lanham, MD: Roman & Littlefield Publishers.

    Google Scholar 

  • Shear, M. D., & Davis, J. H. (2017, December 23). Stoking fear, Trump defied bureaucracy to advance immigration agenda. Retrieved from http://www.nytimes.com

  • Sherman, A., Trisi, D., Stone, C., Gonzalez, S., & Parrott, S. (2019). Immigrants contribute greatly to US economy, despite administration’s ‘public charge’ rule rationale. Center on Budget and Policy Priorities. Retrieved from https://www.cbpp.org/research/poverty-and-inequality/immigrants-contribute-greatlyto-us-economy-despite-administrations.

  • Shinn, D. H. (2008). African migration and the brain drain. Institute for African Studies and Slovenia Global Action. George Washington University, Washington D.C. Retrieved from https://sites.google.com/site/davidhshinn/Home/african-migration-and-the-brain-drain.

  • Shome, R. (2016). When postcolonial studies meets media studies. Critical Studies in Media Communication, 33(3), 245–263. https://doi.org/10.1080/15295036.2016.1183801.

  • Stephan, W. G., & Stephan, C. W. (2000). An integrated threat theory of prejudice. In S. Oskamp (Ed.), Reducing prejudice and discrimination (pp. 23–45). Mahwah, NJ: Erlbaum.

    Google Scholar 

  • Sulaiman, F. (2012). Internationalization in education: The British colonial policies on education in Nigeria 1882–1926. Journal of Sociological Research, 3(2), 84–101. https://doi.org/10.5296/jsr.v3i2.2222.

    Article  Google Scholar 

  • Thelamour, B. (2017). Applying the relative acculturation extended model to examine Black Americans’ perspectives on African immigrant acculturation. Journal of Cross-Cultural Psychology, 48(9), 1457–1471. https://doi.org/10.1177/0022022117730614.

    Article  Google Scholar 

  • Thomas, M. E. (2000). Anything but race: The social science retreat from racism. African American Research Perspectives, 79–96.

    Google Scholar 

  • Vickerman, M. (1999). Crosscurrents: West Indian immigrants and race. New York, NY: Oxford University Press.

    Google Scholar 

  • U.S. Census Bureau. (2012). U.S. Census Bureau projections show a slower growing, older, more diverse nation a half century from now. Retrieved from https://www.census.gov/newsroom/releases/archives/population/cb12-243.html.

  • US Department of Homeland Security, Cybersecurity and Infrastructure Agency. (2020). Advisory memorandum on identification of essential critical infrastructure workers during Covid-19 response. Retrieved from https://www.cisa.gov/sites/default/files/publications/Version_3.0_CISA_Guidance_on_Essential_Critical_Infrastructure_Workers_4.pdf.

  • Workneh, T. W. (2020). Exotica Africana: Interrogating African otherness in bizarre foods with Andrew Zimmern. Popular Communication, 18(2), 121–137. https://doi.org/10.1080/15405702.2019.1637524.

    Article  Google Scholar 

  • Yenika-Agbaw, V. (2009) African child-rearing in the diaspora: A mother’s perspective. The Journal of Pan African Studies, 3(4), 55–109.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Nathaniel Frederick II .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Frederick, N., Banjo, O.O., Nwachukwu, E. (2021). Immigrants Make America Great: A Textual Analysis of Bob Hearts Abishola. In: Banjo, O.O. (eds) Immigrant Generations, Media Representations, and Audiences. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-75311-5_6

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-75311-5_6

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-75310-8

  • Online ISBN: 978-3-030-75311-5

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics