Abstract
In the exponential speed of technological and market changes of our times, managing innovation has become an utterly complex challenge. This book will provide the conceptual frameworks, methodologies, and tools that make up the core ingredients of innovation management.
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Coelho (1995).
Reference
Coelho, P. (1995). The Alchemist. HarperCollins Publishers.
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Biazzo, S., Filippini, R. (2021). Introduction. In: Product Innovation Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-75011-4_1
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DOI: https://doi.org/10.1007/978-3-030-75011-4_1
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