Wrap Up

Abstract

This is a book about thinking. Having a structured, rational approach to decision-making and persuasion yields better outcomes. However, throughout this book, we have discussed the limits of thinking and the many ways in which our thinking can be misleading. On the other hand, we saw that less-than-rational adaptive mechanisms such as intuition and heuristics, although they may occasionally lead to error, are usually efficient tools in any manager’s toolbox.