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Enhancing the Low Adoption Rate of M-commerce in Nigeria Through Yorùbá Voice Technology

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Hybrid Intelligent Systems (HIS 2020)

Abstract

There has been claims and reports that 70% of m-commerce in Nigeria failed due to non-interactive, non-responsive and non-interesting platform. Despite the popularity and growth of m-commerce globally, developing countries like Nigeria seems to be lagging behind and at the same time, many m-commerce sites have been reported to close down due to unprofitability. The key factors that contribute to this failure are health, literacy e-literacy language and accessibility barrier. All these key factors are formidable barriers to adoption of m-commerce in Nigeria and have discouraged most people from fully adopting m-commerce. Hence, this work explored a Yorùbá voice-based m-commerce system to enhance smooth m-commerce operations and at the same time, enhance the low adoption rate of m-commerce users. This work was able to discover a foundation for advancing the current growing trends of m-commerce making them sustainable which is also applicable to e-commerce or any e-platforms.

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Acknowledgement

The authors of this paper would like to express our deep appreciation for the support provided by Covenant University Centre for Research, Innovation and Discovery (CUCRID).

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Ajayi, L.K. et al. (2021). Enhancing the Low Adoption Rate of M-commerce in Nigeria Through Yorùbá Voice Technology. In: Abraham, A., Hanne, T., Castillo, O., Gandhi, N., Nogueira Rios, T., Hong, TP. (eds) Hybrid Intelligent Systems. HIS 2020. Advances in Intelligent Systems and Computing, vol 1375. Springer, Cham. https://doi.org/10.1007/978-3-030-73050-5_52

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