Abstract
While dressing modestly has widely not been recognized as compatible with Western fashion codes, the reception of Muslim appeal is recently shifting. Emerging on from social media such as Instagram, where Muslim women launched the hashtag “Modest Fashion,” mainstream fashion magazines have picked up on the topic. As recently seen on runways, the headscarf is having a fashion moment, provoking controversies within and beyond Muslim contexts. This article illustrates how mainstream fashion media take part in the discourse on intersectional diversity and by this negotiate the role of Muslim women and their visibility in fashion. The data presented is based on an discourse ethnography analyzing the perception of (Muslim) embodied aesthetics in Muslim-minority contexts.
Many thanks to Marius van Hoogstraten for language editing and his helpful conceptual feedback.
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Haddad, L. (2021). Trending Muslim Appeal and the Discourse on Intersectional Diversity. In: Thimm, V. (eds) (Re-)Claiming Bodies Through Fashion and Style. New Directions in Islam. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-71941-8_5
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