Abstract
This chapter illustrates the valuation guidelines for normal businesses that represent a benchmark even for startups. The valuation of a startup is a key element to attract investors and to monitor value growth across time. Several appraisal approaches are used to estimate the potential fair market value, ranging from Discounted Cash Flows to market multipliers or income/asset-based methodologies. The valuation is complicated by the difficulty to estimate future earnings and cash flows, especially for startups with no track record and uncertain perspectives.
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Moro-Visconti, R. (2021). A Comprehensive Valuation Metrics. In: Startup Valuation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-71608-0_8
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DOI: https://doi.org/10.1007/978-3-030-71608-0_8
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