Abstract
Given the nature of online search databases, the title is the first part of your work that potential readers see. Make sure it is not the last by giving your title the attention it deserves. This chapter treats titles as a balancing act. They must attract and inform. They should be as comprehensive – and as brief – as possible. They need both flair and gravitas. Using published examples, we offer strategies for shaping content, frameworks for approaching form strategically, and suggestions for using context, paratext and subtext to enhance your title’s message.
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Lingard, L., Watling, C. (2021). Bonfire Red Titles. In: Story, Not Study: 30 Brief Lessons to Inspire Health Researchers as Writers. Innovation and Change in Professional Education, vol 19. Springer, Cham. https://doi.org/10.1007/978-3-030-71363-8_9
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