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Gen Z Tourists and Smart Devices

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Generation Z Marketing and Management in Tourism and Hospitality

Abstract

The Z generation is the first generation of the twenty-first century, born into technology and adapted from birth to the digital world. This group, born in the 1990s, is fast learning and developing, and intertwined with technology, is very easily adapted to the speed of knowledge and time, and is willing to adopt technological innovations. Almost this generation, which chooses to use smart devices and applications in all activities, is an important target group for the tourism sector. The concept of experience underlies the tourism sector. In the light of the developments in smart devices and applications, experiences in the tourism sector change and develop. This smart device and applications are expected to use the group is the Z generation that was born and grown with technology. In this chapter, the effect of smart devices and applications on the tourism experience of the Z generation will be discussed by taking into consideration the use of pre-travel technologies, on-site technologies, and post-travel technologies in the tourism sector. Tourism experiences of Z generation will be examined and their possible effects will be evaluated within the framework of digitalization of the device and applications such as AR, NFC, Wearable technologies, QR codes, and IoT (internet of things).

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Author information

Authors and Affiliations

  1. Istanbul University-Cerrahpasa Tourism and Hotel Management Program, Istanbul, Turkey

    Serap Ozdemir-Guzel

  2. Istanbul University-Cerrahpasa Business Management Program, Istanbul, Turkey

    Yonca Nilay Bas

Authors
  1. Serap Ozdemir-Guzel
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  2. Yonca Nilay Bas
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Correspondence to Serap Ozdemir-Guzel .

Editor information

Editors and Affiliations

  1. School of Management, University of Bristol, Bristol, UK

    Nikolaos Stylos

  2. University of Wolverhampton, Wolverhampton, UK

    Roya Rahimi

  3. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA

    Bendegul Okumus

  4. University of Wolverhampton, Wolverhampton, UK

    Sarah Williams

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Ozdemir-Guzel, S., Bas, Y. (2021). Gen Z Tourists and Smart Devices. In: Stylos, N., Rahimi, R., Okumus, B., Williams, S. (eds) Generation Z Marketing and Management in Tourism and Hospitality. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-70695-1_6

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