Skip to main content
SpringerLink
Log in

Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective

  • Chapter
  • First Online:
Business in Africa in the Era of Digital Technology

Part of the book series: Advances in Theory and Practice of Emerging Markets ((ATPEM))

Abstract

This chapter draws on social media networking websites as key contours of online and digital channels and how these have permeated the domains of recruitment and selection processes of MNCs in Ghana. In a qualitative content analysis of live experiences of 20 HR managers from 20 MNCs, the results provide the basis for understanding the impact of social media networking sites for recruitment and selection trends of MNCs. Results also catalog the different types of social media used by MNC subsidiaries as their source of recruitment and selection of potential employees. Additionally, the results highlight the merits as well as the demerits of digitally mediated social media recruitment and selection sites of MNCs. The chapter concludes that social media networking sites create the dynamics of multiple channels of dialog and platforms of communication between employers and prospective employees during the recruitment process.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Acikgoz, Y. (2019). Employee recruitment and job search: Towards a multi-level integration. Human Resource Management Review, 29(1), 1–13.

    Article  Google Scholar 

  • Acikgoz, Y., & Bergman, S. M. (2016). Social media and employee recruitment: Chasing the runaway bandwagon. In Social media in employee selection and recruitment (pp. 175–195). Cham: Springer.

    Google Scholar 

  • Adeola, M. M., & Adebiyi, S. O. (2016). Employee motivation, recruitment practices and banks performance in Nigeria. International Journal of Entrepreneurial Knowledge, 4(2), 70–94.

    Article  Google Scholar 

  • Aguado, D., Rico, R., Rubio, V. J., & Fernández, L. (2016). Applicant reactions to social network web use in personnel selection and assessment. Revista de Psicología del Trabajo y de las Organizaciones, 32(3), 183–190.

    Article  Google Scholar 

  • Alabi, E., Afolabi, M. A., & Adeyemo, S. A. (2015). Influence of E-recruitment on organizational performance in Nigeria. In The Academic Conference of African Scholar Publications & Research International on Achieving Unprecedented Transformation in a fastmoving World: Agenda for Sub-Sahara Africa (Vol. 3, no. 3).

    Google Scholar 

  • Boyd, D. M., & Ellison, N. M. (2008). Social network sites: Definition, history and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.

    Article  Google Scholar 

  • Bratton, J., & Gold, J. (2003). Human resource management (4th ed.). New York.

    Google Scholar 

  • Breaugh, J. A. (2008). Employee recruitment: Current knowledge and important areas for future research. Human Resource Management Review, 18(3), 103–118.

    Article  Google Scholar 

  • Breaugh, J. A. (2013). Employee recruitment. Annual Review of Psychology, 64, 389–416.

    Article  Google Scholar 

  • Brown, V. R., & Vaughn, E. D. (2011). The writing on the (Facebook) wall: The use of social networking sites in hiring decisions. Journal of Business and Psychology, 26(2), 219–225.

    Article  Google Scholar 

  • Caers, R., & Castelyns, V. (2011). LinkedIn and Facebook in Belgium: The influences and biases of social network sites in recruitment and selection procedures. Social Science Computer Review, 29(4), 437–448.

    Article  Google Scholar 

  • Curtis, B. L. (2014). Social networking and online recruiting for HIV research: Ethical challenges. Journal of Empirical Research on Human Research Ethics, 9(1), 58–70.

    Article  Google Scholar 

  • Daniel, C. O. (2018). E-recruitment and its effects on organizational creativity and innovation in Nigerian manufacturing firms. Nile Journal of Business and Economics, 4(8), 3–12.

    Google Scholar 

  • Doherty, R. (2010). Getting social with recruitment. Strategic HR Review, 9(6), 11–15.

    Article  Google Scholar 

  • Dutta, D. (2014). Tweet your tune — Social media, the new pied Piper in talent acquisition. Vilkapa, 39(3), 93–104.

    Google Scholar 

  • El Ouirdi, A., El Ouirdi, M., Segers, J., & Henderickx, E. (2015). Employees’ use of social media technologies: A methodological and thematic review. Behaviour & Information Technology, 34(5), 454–464.

    Article  Google Scholar 

  • Foot, M., & Hook, C. (2011). Introducing human resources management (6th ed.). Essex: Pearson Education.

    Google Scholar 

  • Fosu, A. K. (2017). Growth, inequality, and poverty reduction in developing countries: Recent global evidence. Research in Economics, 71(2), 306–336.

    Article  Google Scholar 

  • Hada, B., & Gairola, S. (2015). Opportunities & challenges of E-recruitment. Journal of Management Engineering and Information Technology, 2(2), 1–4.

    Google Scholar 

  • Hunt, S. T. (2014). Common sense talent management: Using strategic human resources to improve company performance. San Francisco, CA: Wiley.

    Google Scholar 

  • Jobvite. (2016). Jobvite Recruiter Nation Report. 2016. Retrieved from https://www.jobvite.com/wp-content/uploads/2016/09/RecruiterNation2016.pdf

  • Jonathan, T., Peihua, F., Bah, T., Souleymanou, A., & Emmanuelle, N. Y. H. (2019). Eg hrm in Cameroon Africa. Archives of Business Administration and Management, 2, 132.

    Google Scholar 

  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59–68.

    Article  Google Scholar 

  • Kapp, J. M., Peters, C., & Oliver, D. P. (2013). Research recruitment using Facebook advertising: Big potential, big challenges. Journal of Cancer Education, 28(1), 134–137.

    Article  Google Scholar 

  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251.

    Article  Google Scholar 

  • Kluemper, D. H., & Rosen, P. A. (2009). Future employment selection methods: Evaluating social networking web sites. Journal of Managerial Psychology, 24(6), 567–580.

    Article  Google Scholar 

  • Kumar, M. A., & Priyanka, S. (2014). A study on adoption of E-recruitment using technology acceptance model (TAM) with reference to graduating students in universities in Bahrain. International Journal of Advance Research in Computer Science and Management Studies, 2(9), 377–383.

    Google Scholar 

  • Madera, J. M. (2012). Using social networking websites as a selection tool: The role of selection process fairness and job pursuit intentions. International Journal of Hospitality Management, 31(4), 1276–1282.

    Article  Google Scholar 

  • ManpowerGroup (Firm). (2013). 2013 Talent Shortage Survey: Research Results. Retrieved December 20, 2020, from http://www.manpowergroup.com/wps/wcm/connect/587d2b45-c47a-4647-a7c1e7a74f68fb85/2013_Talent_Shortage_Survey_Results_US_high+res.pdf?MOD=AJPERES

  • Masa’d, F. M. (2015). Deployment of social Media in the Recruitment Process. Journal of Knowledge Management, Economics and Information Technology, 1, 1–24.

    Google Scholar 

  • Melanthiou, Y., Pavlou, F., & Constantinou, E. (2015). The use of social network sites as an E-recruitment tool. Journal of Transnational Management, 20(1), 31–49.

    Article  Google Scholar 

  • Mwasha, N. (2013). An over-view of online recruitment: The case of public and private sectors in Tanzania. European Journal of Business and Management, 5(32).

    Google Scholar 

  • Nikolaou, I. (2014). Social networking web sites in job search and employee recruitment. International Journal of Selection and Assessment, 22(2), 179–189.

    Article  Google Scholar 

  • Pavon, F., & Brown, I. (2010). Factors influencing the adoption of the world wide web for job-seeking in South Africa. South African Journal of Information Management, 12(1), 1–9.

    Google Scholar 

  • Rahman, M., Mordi, C., & Nwagbara, U. (2018). Factors influencing E-HRM implementation in government organisations. Journal of Enterprise Information Management, 31(2), 247–275.

    Article  Google Scholar 

  • Sanusi, A., & Martadha, A. M. (2011). Public sector reforms and E-recruitment in Nigeria: Will good governance count. European Journal of Social Sciences, 26(4), 611–620.

    Google Scholar 

  • Uzair, S., Kanwal, S., & Haleem, R. (2017). The use of social media in the recruitment process: A study on Karachi. International Journal of Multidisciplinary and Current Research, 5, 360–364.

    Google Scholar 

  • Zottoli, M. A., & Wanous, J. P. (2000). Recruitment source research: Current status and future directions. Human Resource Management Review, 10, 353–382.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Ghana Business School, Accra, Ghana

    James Baba Abugre & Rhoda Boachie-Ansah

Authors
  1. James Baba Abugre
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Rhoda Boachie-Ansah
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to James Baba Abugre .

Editor information

Editors and Affiliations

  1. University of Ghana Business School, Accra, Ghana

    James Baba Abugre

  2. Business School, University of Roehampton, London, UK

    Ellis L.C. Osabutey

  3. Faculty of Business, Athabasca University, Edmonton, AB, Canada

    Simon P. Sigué

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Abugre, J.B., Boachie-Ansah, R. (2021). Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective. In: Abugre, J.B., L.C. Osabutey, E., P. Sigué, S. (eds) Business in Africa in the Era of Digital Technology. Advances in Theory and Practice of Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-030-70538-1_4

Download citation

Publish with us

Policies and ethics

Search

Navigation