Abstract
In this chapter, the conclusion, the threads of the analysis are drawn together. I restate the central argument and summarise the findings. I begin by considering what the evidence presented in this book says about political parties and campaigning. I argue that the original framework I developed and presented in Chapter 2 has utility for scholars interested in data-driven campaigning. I then move on to consider the way data-driven campaigning is affecting Australian political parties. Most notably this is a product of field campaigning, but digital as well as data and analytics are also significant. I then move on to discuss what we have learnt about the efficacy of these campaigns. I conclude by talking about how voters perceive these practices and what these findings mean for Australian democracy.
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Kefford, G. (2021). Conclusion. In: Political Parties and Campaigning in Australia. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-68234-7_9
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