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Augmented Reality and Virtual Reality pp 77–91Cite as

Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement

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Abstract

Holographic immersive technology such as ‘Mixed Reality’ is nowadays extending in the cultural heritage sector to open new prospects to engage visitors in museums. This paper investigates the level of engagement in the museum space by conducting observations and time consuming at the Egyptian Museum in Cairo. An interactive mixed reality system named ‘MuseumEye’ was developed and used Microsoft HoloLens as a mixed reality head mounted display to boost the level of engagement with the exhibited antiques. This system was experienced by 171 of the Egyptian museum visitors and another observation was conducted to record their behaviours and the time they consumed next to each antique. Results of this study showed the time consumed to engage with holographic visuals and the exhibited has been increased 4 times compared to the time the visitors consumed before without using technological gadgets. The implications of these immersive technologies can be an important vehicle for driving the tourism industries towards achieving successful engaging experiences.

Keywords

  • Microsoft HoloLens
  • Engagement
  • Museums
  • Usability
  • Mixed reality
  • Observation

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Acknowledgements

We are very thankful to the experts and professionals from the Egyptian Museum in Cairo who contributed to this research. Also, we would like to thank Newton-Mosharafa scholarship for funding this research.

Author information

Authors and Affiliations

  1. School of Media Arts and Technology, Solent University, Southampton, UK

    Ramy Hammady

  2. School of Computing and Digital Technologies, Staffordshire University, Stoke-on-Trent, UK

    Minhua Ma

Authors
  1. Ramy Hammady
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  2. Minhua Ma
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Corresponding author

Correspondence to Ramy Hammady .

Editor information

Editors and Affiliations

  1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    Dr. M. Claudia tom Dieck

  2. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    Prof. Dr. Timothy H. Jung

  3. BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

    Prof. Sandra M. C. Loureiro

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Hammady, R., Ma, M. (2021). Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement. In: tom Dieck, M.C., Jung, T.H., Loureiro, S.M.C. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-68086-2_7

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