Abstract
Due to digitisation society and work are changing at an unprecedented speed. However, the main task for communicators is essentially the same: to reach target and dialogue groups in their minds and hearts. Communicators have to convince people both cognitively and emotionally.
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Lange, M. (2021). Strategic Content Marketing in the Corporate Newsroom. In: Moss, C. (eds) The Corporate Newsroom. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67642-1_5
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DOI: https://doi.org/10.1007/978-3-030-67642-1_5
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