Abstract
Swiss Life Germany is a provider of financial and pension solutions. The head office is located in Garching near Munich. The company is part of the Swiss Life Group with headquarters in Zurich. The Group employs about 7500 people worldwide. Swiss Life is present on the German market with several brands. Insurance solutions are offered under the Swiss Life brand. The company also operates on the German market with the brands Swiss Life Select, tecis, HORBACH, Proventus and Swiss Compare. The headquarters for the financial advisory companies is in Hanover (Swiss Life 2020).
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Lout. (2020). Vertrauen ist ein wesentlicher Erfolgsfaktor. Retrieved September 6, 2020, from https://lout.plus/Projekte/Vertrauen-wesentlicher-Erfolgsfaktor-im-Newsroom-SwissLifeDeutschland.html
Moss, C. (2020). Swiss Life Deutschland: Der Newsroom ist unser Digitalisierungsmotor. Retrieved September 6, 2020, from https://mediamossblog.com/2020/06/14/newsroom-swisslife/
Swiss Life. (2020). Swiss Life Deutschland. Konzern mit Schweizer Tradition. Retrieved August 24, 2020, from https://www.swisslife.de/ueber-swiss-life/unternehmen.html
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Moss, C. (2021). Case Study Swiss Life Germany: The Corporate Newsroom as a Motor of Digitisation. In: Moss, C. (eds) The Corporate Newsroom. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67642-1_12
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DOI: https://doi.org/10.1007/978-3-030-67642-1_12
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