Abstract
As a future-focused activity, place branding is always about anticipating what comes next. Which trends might influence the competitiveness and ability of cities, regions, and countries to shine and thrive? Which tendencies will impact place branding strategies? What “hot topics” occupy the minds of place image and identity researchers around the world? Here a snapshot of the state of affairs in late 2020.
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Simon Anholt offers timely advice on how to become a “good” country, in his recently published book The Good Country Equation: How We Can Repair the World in One Generation. More about the book and the idea on goodcountry.org.
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More about the Øresund Region in our interview with Jesper Falkheimer, Professor of Strategic Communications at Lund University: https://placebrandobserver.com/interview-jesper-falkheimer/
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Kaefer, F. (2021). Place Branding: The Future. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_5
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DOI: https://doi.org/10.1007/978-3-030-67144-0_5
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Online ISBN: 978-3-030-67144-0
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