Abstract
This chapter begins with an outline of several psychological theories of alcohol consumption, including alcohol expectancy theory, the cognitive model of binge drinking, incentive motivation model, and the theories of reasoned action and planned behaviour, which have been proposed to account for alcohol consumption. An outline of each theory is provided before the evidence base for each is reviewed. Next, the chapter compares and contrasts the theories in terms of evidence before considering theoretical overlap between constructs and outlining studies that have tested multiple theories in the same sample. After a brief discussion of theoretical integration, a number of methodological issues with existing tests of theories are outlined and discussed. The chapter ends with suggestions for future research.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (1996). The directive influence of attitudes on behavior. In P. M. Gollwitzer & J. A. Bargh (Eds.), Psychology of action (pp. 385–403). New York, NY: Guildford Press.
Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32, 665–683.
Ajzen, I., & Fishbein, M. (1973). Attitudinal and normative variables as predictors of specific behaviors. Journal of Personality and Social Psychology, 27, 41–57.
Ajzen, I., & Sheikh, S. (2013). Action versus inaction: Anticipated affect in the theory of planned behavior: Anticipated affect. Journal of Applied Social Psychology, 43(1), 155–162. https://doi.org/10.1111/j.1559-1816.2012.00989.x
Atwell, K., Abraham, C., & Duka, T. (2011). A parsimonious, integrative model of key psychological correlates of UK university students’ alcohol consumption. Alcohol and Alcoholism (Oxford, Oxfordshire), 46(3), 253–260. https://doi.org/10.1093/alcalc/agr016
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.
Burgess, M., Cooke, R., & Davies, E. L. (2019). My own personal hell: Approaching and exceeding thresholds of too much alcohol. Psychology & Health, 34(12), 1451–1469. https://doi.org/10.1080/08870446.2019.1616087
Cameron, D., Epton, T., Norman, P., Sheeran, P., Harris, P. R., Webb, T. L., … Shah, I. (2015). A theory-based online health behaviour intervention for new university students (U@Uni:LifeGuide): Results from a repeat randomized controlled trial. Trials, 16. https://doi.org/10.1186/s13063-015-1092-4
Cooke, R., Bailey, O., Jennings, J., Yuen, C., & Gardner, B. (2020). Do preparatory behaviours predict alcohol consumption among UK university students? British Journal of Health Psychology, https://doi.org/10.1111/bjhp.12489
Cooke, R., Beccaria, F., Demant, J., Fernandes-Jesus, M., Fleig, L., Negreiros, J., Scholz, U., & de Visser, R. (2019). Patterns of alcohol consumption and alcohol-related harm among European university students. European Journal of Public Health, ckz067. https://doi.org/10.1093/eurpub/ckz067.
Cooke, R., Beccaria, F., Demant, J., Fernandes-Jesus, M., Fleig, L., Scholz, U., & de Visser, R. O. (2021). Predicting alcohol consumption among European university students using data from the CALIBRATE study. Unpublished manuscript
Cooke, R., Dahdah, M., Norman, P., & French, D. P. (2016). How well does the theory of planned behaviour predict alcohol consumption? A systematic review and meta-analysis. Health Psychology Review, 10, 148–167. https://doi.org/10.1080/17437199.2014.947547
Cooke, R., Sniehotta, F., & Schuz, B. (2007). Predicting binge-drinking behaviour using an extended TPB: Examining the impact of anticipated regret and descriptive norms. Alcohol and Alcoholism, 42(2), 84–91. https://doi.org/10.1093/alcalc/agl115
Cooper, M. L. (1994). Motivations for alcohol use among adolescents: Development and validation of a four-factor model. Psychological Assessment, 6(2), 117–128. https://doi.org/10.1037/1040-3590.6.2.117
Cooper, M. L., Krull, J. L., Agocha, V. B., Flanagan, M. E., Orcutt, H. K., Grabe, S., … Jackson, M. (2008). Motivational pathways to alcohol use and abuse among Black and White adolescents. Journal of Abnormal Psychology, 117(3), 485–501. https://doi.org/10.1037/a0012592
Cooper, M. L., Kuntsche, E., Levitt, A., Barber, L. L., & Wolf, S. (2015). Motivational models of substance use: A review of theory and research on motives for using alcohol, marijuana, and tobacco. In K. J. Sher (Ed.), The Oxford handbook of substance use disorders (Vol. 1). Oxford, England: Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199381678.013.017
Cox, W. M., & Klinger, E. (1988). A motivational model of alcohol use. Journal of Abnormal Psychology, 97(2), 168–180.
Epton, T., Norman, P., Dadzie, A.-S., Harris, P. R., Webb, T. L., Sheeran, P., … Shah, I. (2014). A theory-based online health behaviour intervention for new university students (U@Uni): Results from a randomised controlled trial. BMC Public Health, 14. https://doi.org/10.1186/1471-2458-14-563
Fearnow-Kenney, M., Wyrick, D. L., Milroy, J. J., Reifsteck, E. J., Day, T., & Kelly, S. E. (2016). The effects of a web-based alcohol prevention program on social norms, expectancies, and intentions to prevent harm among college student-athletes. The Sport Psychologist, 30, 113–122.
Fernandes-Jesus, M., Beccaria, F., Demant, J., Fleig, L., Menezes, I., Scholz, U., … Cooke, R. (2016). Validation of the drinking motives questionnaire—Revised in six European countries. Addictive Behaviors, 62, 91–98. https://doi.org/10.1016/j.addbeh.2016.06.010
Foster, D. W., Dukes, K., & Sartor, C. E. (2016). The road to drink is paved with high intentions: Expectancies, refusal self-efficacy, and intentions among heavy drinking college students. Alcohol, 50, 65–71. https://doi.org/10.1016/j.alcohol.2015.11.004
French, D. P., Cooke, R., Mclean, N., Williams, M., & Sutton, S. (2007). What do people think about when they answer theory of planned behaviour questionnaires?: A ‘think aloud’ study. Journal of Health Psychology, 12(4), 672–687. https://doi.org/10.1177/1359105307078174
Gardner, B., de Bruijn, G.-J., & Lally, P. (2012). Habit, identity, and repetitive action: A prospective study of binge-drinking in UK students: Habit, identity, and repetitive action. British Journal of Health Psychology, 17(3), 565–581. https://doi.org/10.1111/j.2044-8287.2011.02056.x
Goldsmith, A. A., Thompson, R. D., Black, J. J., Tran, G. Q., & Smith, J. P. (2012). Drinking refusal self-efficacy and tension-reduction alcohol expectancies moderating the relationship between generalized anxiety and drinking behaviors in young adult drinkers. Psychology of Addictive Behaviors, 26(1), 59–67. https://doi.org/10.1037/a0024766
Gray, J. A. (1970). The psychophysiological basis of introversion-extraversion. Behavior Research and Therapy, 8, 249–266.
Hasking, P., Boyes, M., & Mullan, B. (2015). Reward and cognition: Integrating reinforcement sensitivity theory and social cognitive theory to predict drinking behavior. Substance Use & Misuse, 50(10), 1316–1324. https://doi.org/10.3109/10826084.2015.1005315
Hauck-Filho, N., Teixeira, M. A. P., & Cooper, M. L. (2012). Confirmatory factor analysis of the Brazilian version of the Drinking Motives Questionnaire-Revised (DMQ-R). Addictive Behaviors, 37(4), 524–527. https://doi.org/10.1016/j.addbeh.2011.11.023
Kuntsche, E., & Cooper, M. L. (2010). Drinking to have fun and to get drunk: Motives as predictors of weekend drinking over and above usual drinking habits. Drug and Alcohol Dependence, 110(3), 259–262. https://doi.org/10.1016/j.drugalcdep.2010.02.021
Leigh, B. C., & Stacy, A. W. (1993). Alcohol outcome expectancies: Scale construction and predictive utility in higher order confirmatory models. Psychological Assessment, 5(2), 216–229. https://doi.org/10.1037/1040-3590.5.2.216
Morawska, A., & Oei, T. P. S. (2005). Binge drinking in university students: A test of the cognitive model. Addictive Behaviors, 30(2), 203–218. https://doi.org/10.1016/j.addbeh.2004.05.011
Newton, N. C., Barrett, E. L., Swaffield, L., & Teesson, M. (2014). Risky cognitions associated with adolescent alcohol misuse: Moral disengagement, alcohol expectancies and perceived self-regulatory efficacy. Addictive Behaviors, 39(1), 165–172. https://doi.org/10.1016/j.addbeh.2013.09.030
Norman, P. (2011). The theory of planned behavior and binge drinking among undergraduate students: Assessing the impact of habit strength. Addictive Behaviors, 36(5), 502–507. https://doi.org/10.1016/j.addbeh.2011.01.025
Norman, P., Bennett, P., & Lewis, H. (1998). Understanding binge drinking among young people: An application of the theory of planned behaviour. Health Education Research, 13(2), 163–169. https://doi.org/10.1093/her/13.2.163-a
Norman, P., Cameron, D., Epton, T., Webb, T. L., Harris, P. R., Millings, A., & Sheeran, P. (2018). A randomized controlled trial of a brief online intervention to reduce alcohol consumption in new university students: Combining self-affirmation, theory of planned behaviour messages, and implementation intentions. British Journal of Health Psychology, 23(1), 108–127. https://doi.org/10.1111/bjhp.12277
Norman, P., & Conner, M. (2006). The theory of planned behaviour and binge drinking: Assessing the moderating role of past behaviour within the theory of planned behaviour. British Journal of Health Psychology, 11(1), 55–70. https://doi.org/10.1348/135910705X43741
Oei, T. P. S., & Baldwin, A. R. (1994). Expectancy theory: A two-process model of alcohol use and abuse. Journal of Studies on Alcohol, 55(5), 525–534. https://doi.org/10.15288/jsa.1994.55.525
Oei, T. P. S., & Burrow, T. (2000). Alcohol expectancy and drinking refusal self-efficacy: A test of specificity theory. Addictive Behaviors, 25(4), 499–507. https://doi.org/10.1016/s0306-4603(99)00044-1
Oei, T. P. S., & Jardim, C. L. (2007). Alcohol expectancies, drinking refusal self-efficacy and drinking behaviour in Asian and Australian students. Drug and Alcohol Dependence, 87(2–3), 281–287. https://doi.org/10.1016/j.drugalcdep.2006.08.019
Oei, T. P. S., & Morawska, A. (2004). A cognitive model of binge drinking: The influence of alcohol expectancies and drinking refusal self-efficacy. Addictive Behaviors, 29(1), 159–179. https://doi.org/10.1016/S0306-4603(03)00076-5
Oh, H., & Kim, Y. (2014). Drinking behavior and drinking refusal self-efficacy in Korean college students. Psychological Reports, 115(3), 872–883. https://doi.org/10.2466/21.18.PR0.115c31z2
Radtke, T., Ostergaard, M., Cooke, R., & Scholz, U. (2017). Web-based alcohol intervention: Study of systematic attrition of heavy drinkers. Journal of Medical Internet Research, 19(6), e217. https://doi.org/10.2196/jmir.6780
Schlegel, R. P., D’Avernas, J. R., Zanna, M. P., DeCourville, N. H., & Manske, S. R. (1992). Problem drinking: A problem for the theory of reasoned action? Journal of Applied Social Psychology, 22(5), 358–385. https://doi.org/10.1111/j.1559-1816.1992.tb01545.x
Urbán, R., Kökönyei, G., & Demetrovics, Z. (2008). Alcohol outcome expectancies and drinking motives mediate the association between sensation seeking and alcohol use among adolescents. Addictive Behaviors, 33(10), 1344–1352. https://doi.org/10.1016/j.addbeh.2008.06.006
Young, R., & Oei, T. P. S. (1990). Drinking Expectancy Profile: A manual. University of Queensland.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Cooke, R. (2021). Psychological Theories of Alcohol Consumption. In: Cooke, R., Conroy, D., Davies, E.L., Hagger, M.S., de Visser, R.O. (eds) The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-66941-6_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-66941-6_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-66940-9
Online ISBN: 978-3-030-66941-6
eBook Packages: Behavioral Science and PsychologyBehavioral Science and Psychology (R0)