Abstract
Health-related information labelling on alcohol products falls behind that of food and tobacco despite numerous health harms associated with its consumption. The chapter reviews alcohol product labelling, regarding its content (e.g. calories and standard drinks), the inclusion of health warning labels, and its implementation. Evidence is considered for how to optimise labelling, including the provision of content information per serving as a proportion of guideline amounts, and the use of negatively framed health messages that emphasise the long-term health risks and display images. Well-implemented labelling interventions have the potential to impact drinkers’ capability and motivation to control their drinking behaviour, which are key requirements of successful behaviour change that can be targeted as part of a broader strategy to reduce alcohol-related harm.
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Blackwell, A.K.M., Clarke, N., Pechey, E., Attwood, A.S. (2021). Alcohol Labelling: Evidence for Product Information Interventions. In: Cooke, R., Conroy, D., Davies, E.L., Hagger, M.S., de Visser, R.O. (eds) The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-66941-6_19
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