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The Rise of TikTok: The Evolution of a Social Media Platform During COVID-19

Part of the SpringerBriefs in Information Systems book series (BRIEFSINORMAT)

Abstract

In the global efforts to fight the pandemic, social distancing guidelines were enforced. Ways to virtually interact and communicate with each other had to be found in order to fulfill social needs. One of these ways were social media platforms as for example TikTok, which download rate increased significantly in the last year. This chapter investigates the rise of TikTok during the global pandemic by reviewing the existing literature from research and practice. As a result, I identified key success factors that supported the rise of TikTok as well as diversification possibilities for the post-pandemic evolution of TikTok. Therefore, the chapter explores the digital transformation of an ecosystem, deriving conceptual knowledge.

Keywords

  • COVID-19 pandemic
  • COVID-19 lockdown
  • Social media platform
  • TikTok

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  • DOI: 10.1007/978-3-030-66611-8_6
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Correspondence to Jana Feldkamp .

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Feldkamp, J. (2021). The Rise of TikTok: The Evolution of a Social Media Platform During COVID-19. In: Hovestadt, C., Recker, J., Richter, J., Werder, K. (eds) Digital Responses to Covid-19. SpringerBriefs in Information Systems. Springer, Cham. https://doi.org/10.1007/978-3-030-66611-8_6

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