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Changing Industry–Audience Relations

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Abstract

This chapter discusses how streaming affects industry–audience relations—that is, how the industry perceives its audience and tries to attract them, measure them, and build loyal and engaging relationships with them. It revisits the concept of ‘audience making’ and looks at new opportunities for accommodating the audience in the move from linear to on-demand consumption models, as well as the value of measuring audience engagement and fan activity when gauging a show’s success. It is organised according to the three ways streaming impacts industry–audience relations: the way the industry perceives its audience, the way the industry serves particularly interested audiences (i.e. fans) and the way the industry uses the audiences to measure success. As elsewhere in the narrative, this chapter relies upon Lilyhammer, SKAM and blank to illustrate the key tendencies and arguments.

Keywords

Audience making Audience relations Audiences Fans Industry Streaming Television drama 

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Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

Authors and Affiliations

  1. 1.Department of Media and CommunicationUniversity of OsloOsloNorway

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