Industry Perceptions of Streaming



Several studies illustrate the ways in which industry perceptions guide decision-making in times of change and advocate for the importance of identifying such notions. This chapter uncovers key perceptions of television streaming and addresses, in particular, how television executives envision the impact of streaming when making drama shows. It finds that streaming is thought to redefine the competitive landscape while transforming it from national to international in scope. It also identifies four related challenges: retaining the audience in an increasingly globalised television landscape, creating ‘world-class content’ to compete with internationally oriented productions, gaining visibility amid an abundance of high-quality series and securing long-term and flexible content rights when the conditions become a ‘global battlefield’.


Industry perceptions Public service broadcasting Streaming Television drama Television studies World-class content 


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Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

Authors and Affiliations

  1. 1.Department of Media and CommunicationUniversity of OsloOsloNorway

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