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Industry Perceptions of Streaming

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Television Drama in the Age of Streaming

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Abstract

Several studies illustrate the ways in which industry perceptions guide decision-making in times of change and advocate for the importance of identifying such notions. This chapter uncovers key perceptions of television streaming and addresses, in particular, how television executives envision the impact of streaming when making drama shows. It finds that streaming is thought to redefine the competitive landscape while transforming it from national to international in scope. It also identifies four related challenges: retaining the audience in an increasingly globalised television landscape, creating ‘world-class content’ to compete with internationally oriented productions, gaining visibility amid an abundance of high-quality series and securing long-term and flexible content rights when the conditions become a ‘global battlefield’.

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Notes

  1. 1.

    This group of informants includes NRK’s Broadcasting Director (Thor Gjermund Eriksen, interviewed 2019), NRK’s Head of Drama (Ivar Køhn, interviewed 2017), NRK’s Head of Programme (Vibeke Fürst Haugen, interviewed 2015), NRK’s Head of Media (Øyvind Lund, interviewed 2015), NRK’s Head of Television (Arne Helsingen, interviewed 2015), NRK’s Head of External Productions (Petter Wallace, interviewed 2015), NRK’s Head of Analysis (Kristian Tolonen, interviewed 2015), NRK’s Head of the TV Player (Nicolai Flesjø, interviewed 2015), NRK’s Head of Super (Hildri Gulliksen, interviewed 2017) and NRK’s Head of P3 (Camilla Bjørn, interviewed 2018). All the informants were interviewed at some point between 2015 and 2019, and their statements naturally reflect the time of their interviews (see more Chap. 1).

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Authors and Affiliations

  1. Department of Media and Communication, University of Oslo, Oslo, Norway

    Vilde Schanke Sundet

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  1. Vilde Schanke Sundet
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Correspondence to Vilde Schanke Sundet .

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Sundet, V.S. (2021). Industry Perceptions of Streaming. In: Television Drama in the Age of Streaming. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-66418-3_2

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