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Complementing Video-Ethnography: The Uses and Potential of Mundane Data Collected on Social Media

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Organizational Video-Ethnography Revisited

Abstract

In this chapter, we argue that paying attention to the mundane aspects of work enriches our understanding of individuals’ lived experience in organizations. While capturing these mundane aspects can be carried through video-ethnography, we propose that mundane data found on social media might also lead to such investigation. Using examples from our previous work, we explore how mundane data found on social media can reveal dimensions of work practices. We then show that it can offer a valuable contribution to video-ethnographic methods.

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Notes

  1. 1.

    For copyright reasons, we were not able to include any of the posts that we have collected in the course of our research on working out loud. We hence offer this example produced by one of us, as we also, from time to time, engage in working out loud on social media. It should be noted that this post was not included in our data collection, but was chosen to provide an illustration for this chapter.

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Correspondence to Viviane Sergi .

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Sergi, V., Bonneau, C. (2021). Complementing Video-Ethnography: The Uses and Potential of Mundane Data Collected on Social Media. In: Grosjean, S., Matte, F. (eds) Organizational Video-Ethnography Revisited. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-65551-8_9

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