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Doing Video Ethnography Research with Top Management Teams

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Organizational Video-Ethnography Revisited

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Abstract

This chapter draws on our own journeys and on other studies in searching for and developing appropriate methods by which to study top management team strategic decision-making in meetings in real time. After introducing video-based approaches in organizational research, the chapter proposes three ways of including research participants’ perspectives into our interpretations to close the gap between “insider” and “outsider” views of the research process and outcomes. We call these methodological approaches: refining, distributive, and holistic. These approaches will be presented and evaluated based on selected video episodes from the authors’ and other studies. The chapter concludes with a final discussion, including implications for research and practice.

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Notes

  1. 1.

    There are strong advocates for both separate as well as integrated approaches. See Cheung et al. (2011), Headland et al. (1990), Morris et al. (1999), and Walsh et al. (2007) for further discussion.

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Acknowledgements

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: We gratefully acknowledge the support of the Social Science and Humanities Research Council of Canada (Grant # IDG 430-2017-00529) and the INSEAD R&D Committee and the INSEAD Alumni Fund.

Author information

Authors and Affiliations

  1. Saint Mary’s University, Halifax, NS, Canada

    Feng Liu

  2. INSEAD (European Institute of Business Administration), Singapore, Singapore

    Michael Jarrett

  3. HEC Montréal, Montréal, QC, Canada

    Linda Rouleau

Authors
  1. Feng Liu
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  2. Michael Jarrett
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  3. Linda Rouleau
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Correspondence to Feng Liu .

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Editors and Affiliations

  1. Department of Communication, University of Ottawa, Ottawa, ON, Canada

    Sylvie Grosjean

  2. Department of Communication, University of Ottawa, Ottawa, ON, Canada

    Frédérik Matte

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Liu, F., Jarrett, M., Rouleau, L. (2021). Doing Video Ethnography Research with Top Management Teams. In: Grosjean, S., Matte, F. (eds) Organizational Video-Ethnography Revisited. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-65551-8_8

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