Abstract
When developing nations suffer from crises and disasters, it becomes urgent and critical to raise relief funds rapidly with the engagement of a greater number of donors. In this regard, digital technology has repeatedly aided during crises. Two such technologies include online promotions influencing citizens for donations, and mobile payments providing a mechanism for quick transfer of funds. In this paper, we study how online promotions that are notified through mobile payment apps, can be a pair of technology enabling successful and rapid fund transfer, thereby offering protective security during a crisis, along with transparency in transactions (Sen 2001). We examine the role of the two technologies in combination through field interviews amidst the Covid-19 crisis in India and draw implications for relief fund collection mechanisms. Initial results show that the role of online promotions and mobile payments have questionable implications in terms of transparency. The study contributes to both mobile payments and online promotions in crisis literature.
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Pal, A., Ansari, S. (2020). Protective Security by Online Promotions Paired with Mobile Payments: Evidence from Covid-19 Crisis Relief Fund Collection in India. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Rana, N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham. https://doi.org/10.1007/978-3-030-64861-9_2
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