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Customers Interest in Buying an Electric Car: An Analysis of the Indian Market

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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation (TDIT 2020)

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Abstract

In the automobile industry, an electric car is a vehicle impelled by the electric motors utilizing energy stored in refillable batteries, as a replacement of diesel or petrol engine. The electric car has predicted to rule the Indian market in the next few years. The study aims to know the factors which make interest in buying the electric car. Integrating the Technological acceptance and diffusion of innovation model the present research proposed extended technology acceptance model. The data were collected from 600 non-commercial car owners to test the proposed model. The findings demonstrate the perceived usefulness, perceived ease of us, and attitude are positively influence the customers’ interest to buy the electric car. The relative is one of the innovation factors which have a positive effect on interest to buy the electric car. The result also shows that majority of customers are interested to buy Indian brand cars which will have a low-price range.

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Author information

Authors and Affiliations

  1. Madurai Kamaraj University, Madurai, India

    M. Prabaharan

  2. Thiagarajar School of Management, Madurai, India

    M. Selvalakshmi

Authors
  1. M. Prabaharan
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  2. M. Selvalakshmi
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Corresponding authors

Correspondence to M. Prabaharan or M. Selvalakshmi .

Editor information

Editors and Affiliations

  1. Indian Institute of Management Tiruchira, Tiruchirappalli, India

    Sujeet K. Sharma

  2. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  3. Indian Institute of Management Nagpur, Nagpur, India

    Bhimaraya Metri

  4. University of Bradford, Bradford, UK

    Nripendra P. Rana

Appendix

Appendix

Factors

 

Items

Perceived usefulness

PU-1

The Price range is the main factor that I will consider to buy an electric car

PU-2

The Performance of the electric car is a factor that I will consider for purchase

PU-3

Accept that tax benefits (Low taxes) provided by the government will encourage the electric car’s sale

PU-4

Admit that additional income tax deduction provided on the interest paid on loan taken will promote to buy an electric car

PU-5

The battery cost is a significant factor that I will consider for purchase

PU-6

The warranty period will help me to buy electric cars

Perceived ease of use

PEOU-1

Am willing to own the electric car if battery charging stations assigned in a high number

PEOU -2

Consider the recharging time of the battery will play a vital role in buying an electric car

PEOU -3

He distance from home to charging station is a factor that I will consider before purchasing an electric car

PEOU -4

Will purchase if durability assurance is given by the car company

Attitude to use

ATU-1

Believe that charging facility of the electric car at home will convince the buyers

ATU-2

Believe that comfort for city use is an important factor in electric car purchasing

ATU-3

Believe that charging infrastructure in high number will encourage the customer to buy the electric car

ATU-4

He Attractive design and style will stimulate me to acquire the electric car

ATU-5

Believe the short driving distance of an electric car will not affect the buying interest

Relative advantages

RA-1

Maximum driving speed of the car is a significant factor that I will consider for purchase

RA-2

Am ready to pay more for the electric car since its environmentally-friendly charging car

RA3

Am ready to spend more money to purchase an electric car to save maintenance expenses

RA-4

My expectation on acceleration is high on the electric car compared to fuel engines

Interest to buy

ITB -1

Am eager to buy the Indian brand electric cars

ITB -2

Am eager to purchase an electric car as a secondary (used) car

ITB -3

Am eager to buy luxury and sports type of electric cars

ITB -4

Am willing to buy an electric car if the car company offers a micro car segment

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Prabaharan, M., Selvalakshmi, M. (2020). Customers Interest in Buying an Electric Car: An Analysis of the Indian Market. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Rana, N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 617. Springer, Cham. https://doi.org/10.1007/978-3-030-64849-7_44

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  • DOI: https://doi.org/10.1007/978-3-030-64849-7_44

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