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International Conference on Digital Economy

ICDEc 2020: Digital Economy. Emerging Technologies and Business Innovation pp 91–104Cite as

Opportunity for Video-on-Demand Services – Collecting Consumer’s Neurophysiology Data for Recommendation Systems Improvement

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Part of the Lecture Notes in Business Information Processing book series (LNBIP,volume 395)

Abstract

In the last few decades, the way that consumers watch video content has changed. Video-on-demand services usage has been raised, and this enables some new opportunity to improve video content recommendation systems of those services. New video-on-demand services usually use the Internet as a broadcast infrastructure so the Internet can be used for feedback sending. Feedback can be divided into two groups: based on conscious choices generated by the consumer or based on consumer’s neurophysiological data. In this paper, the second option is analyzed, and the focus is on gender differences. Participants have watched four movie trailers, and different neurophysiology data have been recorded while they have been watching the trailers. During that time, they have been rating trailers. Heart rate and galvanic skin response have been extracted and analyzed in different ways. A weak correlation between trailers scores and standard deviation of heart rate was detected. Still, on the other hand, a statistically significant difference in the numbers of detected skin conductance responses between the genders was measured from the sample. This knowledge could be implemented in the rating systems for further improvement. Also, the use of consumer’s neurophysiological data in the video-on-demand services rating systems should be further investigated.

Keywords

  • Video-on-demand services
  • EDA
  • GSR
  • Heart rate
  • Neurophysiology data
  • Recommendation systems

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  • DOI: 10.1007/978-3-030-64642-4_8
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Authors and Affiliations

  1. Polytechnic in Pozega, Vukovarska 17, 34000, Pozega, Croatia

    Kristian Dokic & Tomislava Lauc

  2. Faculty of Humanities and Social Sciences, Organization Ivana Lucica 3, 10000, Zagreb, Croatia

    Kristian Dokic & Tomislava Lauc

Authors
  1. Kristian Dokic
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  2. Tomislava Lauc
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Correspondence to Kristian Dokic .

Editor information

Editors and Affiliations

  1. University of Manouba, Manouba, Tunisia

    Mohamed Anis Bach Tobji

  2. University of Manouba, Manouba, Tunisia

    Rim Jallouli

  3. Institut National des Sciences Appliqué, Strasbourg, France

    Dr. Ahmed Samet

  4. NEOMA Business School, Mont-Saint-Aignan, France

    Mourad Touzani

  5. Bucharest Business School, Bucharest, Romania

    Vasile Alecsandru Strat

  6. Bucharest University of Economic Studies, Bucharest, Romania

    Prof. Paul Pocatilu

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Dokic, K., Lauc, T. (2020). Opportunity for Video-on-Demand Services – Collecting Consumer’s Neurophysiology Data for Recommendation Systems Improvement. In: Bach Tobji, M.A., Jallouli, R., Samet, A., Touzani, M., Strat, V.A., Pocatilu, P. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2020. Lecture Notes in Business Information Processing, vol 395. Springer, Cham. https://doi.org/10.1007/978-3-030-64642-4_8

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  • DOI: https://doi.org/10.1007/978-3-030-64642-4_8

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