Abstract
Against the background of the conceptual and theoretical content presented in the previous chapters, the following chapter deals with practical examples of companies in the field of digital business. The content of the previous chapters is transferred to real-world context, and the development and actions of the companies are respectively explained. This also enables to draw conclusions for other companies and derive explanatory approaches. The chapter is divided into two sections. Section 18.1 provides examples of companies that have emerged in the digital context and shall serve as cases of the four different C-models described in Chapter 10. Section 18.2 provides examples of companies that follow a trade-based commercial business model that is based on digital channels. Such companies can be assigned to the field of e-commerce and can serve as a kind of digital archetype examples for the content presented in the previous chapters.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
See for the following chapter also Wirtz (2020b).
Bibliography
Amazon (2020a). Annual report - 2019. Amazon. Available online at https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf, updated on January 2020, checked on 6/18/2020.
Amazon. (2020b). Fulfill. Getting shoppers their stuff. Amazon. Available online at https://sell.amazon.com/fulfill.html?ref_=sdus_soa_hp_fulfill, checked on 6/18/2020.
Bing. (2020). Homepage. Available online at https://www.bing.com/, checked on 6/10/2020.
eBay. (2018). Fast facts Q3 2018. Available online at https://investors.ebayinc.com/fast-facts/default.aspx, checked on 12/5/2018.
eBay. (2020a). Annual report. eBay. Available online at http://d18rn0p25nwr6d.cloudfront.net/CIK-0001065088/d33d35e7-32e8-4a9c-ad67-12baec291433.pdf, updated on 1/31/2020, checked on 6/15/2020.
eBay. (2020b). Company. Global Scale & Reach. Available online at https://www.ebayinc.com/company/, checked on 6/10/2020.
eBay. (2020c). Customer service. Insertion fees. Available online at https://www.ebay.com/help/selling/fees-credits-invoices/selling-fees?id=4364, checked on 6/10/2020.
eBay. (2020d). Fast facts. eBay. Available online at https://static.ebayinc.com/assets/Uploads/PressRoom/eBay-Q12020-FastFacts-04292020.pdf, updated on Q1 2020, checked on 6/15/2020.
eBay. (2020e). Investor relations. Q1 fast facts. Available online at https://investors.ebayinc.com/overview/default.aspx, checked on 6/10/2020.
Hardesty, L. (2019). The history of Amazon’s recommendation algorithm. Collaborative filtering and beyond. Amazon science. Available online at https://www.amazon.science/the-history-of-amazons-recommendation-algorithm, updated on 11/22/2019, checked on 6/18/2020.
Investopedia. (2019). How does LinkedIn make money? Available online at https://www.investopedia.com/ask/answers/120214/how-does-linkedin-lnkd-make-money.asp, updated on 9/22/2019, checked on 7/30/2020.
Iqbal, M. (2020). LinkedIn Usage and Revenue Statistics (2020). BusinessofApps. Available online at https://www.businessofapps.com/data/linkedin-statistics/, updated on 6/23/2020, checked on 7/30/2020.
LinkedIn. (2014). The Sophiticated Merketers Guide to LinkedIn. With assistance of LinkedIn. Edited by LinkedIn. LinkedIn. Available online at https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/Linkedin_SophGuide_020314.pdf, checked on 11/07/17.
LinkedIn. (2016). Annual report 2015. With assistance of Jeff Weiner. Edited by LinkedIn. LinkedIn. Available online at http://www.annualreports.com/HostedData/AnnualReportArchive/l/NYSE_LNKD_2015.PDF, checked on 10/7/2017.
LinkedIn. (2020). About Us. Available online at https://news.linkedin.com/about-us#1, checked on 7/30/2020.
Lüthy, W. (2002). UBS AG. In P. Schubert, R. Wölfle, & W. Dettling (Eds.), Procurement im E-business (pp. 75–87). München: Wien.
Microsoft Press. (2009). Microsoft stellt mit Bing neue Online-Suche vor, updated on 2/18/2010.
Pentagram. (2020). Yahoo story- brand identity. Pentagram. Available online at https://www.pentagram.com/work/yahoo/story, checked on 6/16/2020.
Reichwald, R., & Piller, F. T. (2009). Interaktive Wertschöpfung. Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (2nd ed.). Wiesbaden: Gabler.
SAP AG. (2020a). History. Available online at https://www.sap.com/corporate/en/company/history.html?pdf-asset=70eee289-847d-0010-87a3-c30de2ffd8ff&page=1, updated on 2020, checked on 6/18/2020.
SAP AG. (2020b). Untethered. Hyperconnected. No limits. SAP AG. Available online at https://www.sap.com/index.html, checked on 6/19/2020.
Schaffrinna, A. (2019). Brand rebranding Yahoo! – der Internetpionier schlägt ein neues Kapitel auf. Available online at https://www.designtagebuch.de/rebranding-yahoo-der-internetpionier-schlaegt-ein-neues-kapitel-auf/, checked on 6/16/2020.
Schiff, A. (2015). Yahoo Gemini: What it is, What it isn’t (Where it’s going?). adexchanger. Available online at https://www.adexchanger.com/mobile/yahoo-gemini-what-it-is-what-it-isnt-where-its-going/, updated on 2/18/2015.
Sprd.net. (2020a). Das Unternehmen. Sprd.net. Available online at https://www.spreadshirt.de/unternehmen-C2410, checked on 6/15/2020.
Sprd.net. (2020b). Daten & Fakten. Available online at https://www.spreadshirt.de/newsroom/daten-fakten/, checked on 6/15/2020.
Sprd.net AG. (2009). Spreadshirt - Pressemitteilungen. Available online at http://www.spreadshirt.net/de/DE/Unternehmensgeschichte/Unternehmensgeschichte-5367/, updated on 2/4/2010.
StatCounter. (2020c). Search engine marke share US. Available online at https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america, checked on 7/28/2020.
StatCounter. (2020d). Search engine market share. StatCounter. Available online at https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america, checked on 6/22/2020.
Swisscom AG. (2020a). Conextrade. Swisscom AG. Available online at https://handelsplatz.conextrade.com/, checked on 6/19/2020.
Swisscom AG. (2020b). Insights and success stories. The Conextrade Portal. Swisscom AG. Available online at https://www.swisscom.ch/en/business/enterprise/offer/conextrade/conextrade-portal.html#angebot, checked on 6/19/2020.
Swisscom IT Services AG. (2008). Die Beschaffung wird zum Kinderspiel. Bern.
UBS AG. (2020). Globale Präsenz. Global? Lokal? Wir sind beides. UBS AG. Available online at https://www.ubs.com/global/de/careers/why-ubs/global-presence.html, checked on 6/18/2020.
Verizon Media Group. (2020a). Native advertising. Available online at https://gemini.yahoo.com/advertiser/home, checked on 6/17/2020.
Verizon Media Group. (2020b). Yahoo!ad.com. Available online at https://www.ad.com/, checked on 6/17/2020.
Weber, J., & Tanner, C. (2009). UBS - E-Procurement für indirekte Güter. Available online at www.experience-event.ch/experience/event09.nsf/img/09-09-08_S2_02_ubs/$file/09-09-08_S2_02_ubs.pdf, updated on 2/24/2010.
Weiner, J., LinkedIn (2016). LinkedIn + Microsoft: Changing the way the world works. Edited by LinkedIn. Available online at https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner, updated on 6/7/2017.
Wikipedia. (2020a). eBay. Available online at https://de.wikipedia.org/wiki/EBay, updated on 6/8/2020, checked on 6/10/2020.
Wikipedia. (2020b). Wikipedia: Wikipedia. Available online at https://de.wikipedia.org/wiki/Wikipedia, checked on 6/10/2020.
Wirtz, B. W. (2010b). Electronic business (3rd ed.). Wiesbaden: Gabler.
Wirtz, B. W. (2020b). Electronic business (7th ed.). Wiesbaden: Springer Gabler.
Yahoo. (2020). Products and services. Available online at https://www.yahoo.com/everything/, checked on 6/16/2020.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Wirtz, B.W. (2021). Selected Digital Case Studies. In: Digital Business and Electronic Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-63482-7_18
Download citation
DOI: https://doi.org/10.1007/978-3-030-63482-7_18
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-63481-0
Online ISBN: 978-3-030-63482-7
eBook Packages: Business and ManagementBusiness and Management (R0)