Abstract
Peer-to-peer lending (P2P lending) is growing rapidly in Indonesia in line with the advanced of digital technology. This new platform is expected to support the Indonesian government strategy in increasing financial inclusion. Although the new platform is easily accessible using the mobile phone, some Indonesians are still reluctant to use the apps by themselves. There is an urgent need of human touch to educate and give appropriate information about the system. The role of direct sales agents of the P2P lending platform is key to gaining the trust of the prospective borrower. The P2P lending platform must be able to develop and implement apps to monitor activities and increase productivity of its direct sales agent. The purpose of this research is to analyze the implementation of sales management activity apps to increase the productivity of the direct sales agent, simplify the application procedure, shorten the approval time, and finally increase the financial inclusion in Indonesia. The object of the research is MODALKU, one of the largest P2P lending platforms in South East Asia. The target user of the apps is all the direct sales agents who are approaching prospective borrowers from the ultra-micro segment market. The result of the research showed that the direct sales agents play an important role in educating the prospective borrower in using the technology and explaining the benefit of the loan application in supporting their businesses.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abd Hamid, N., Kurniasari, F., Hakimah, A. M. T., Fairuz, T. E., Nor, H. M. S., Morazah, M. A., & Nurshamimi, S. (2018). A comparative study of Malaysian and Indonesian students’ entrepreneurial characteristics and career choices resulting from the digital economy. International Journal of Supply Chain Management, 7(5), 250–258.
Abel, J. S., & Chaffee, J. W. (1991). Existence and uniqueness of GPS solutions. IEEE Transactions on Aerospace and Electronic Systems, 26(6), 748–753.
Cinca, S. C., Nieto, B. G., & Palacios, L. L. (2015). Determinants of default in P2P lending. PLoS One, 10(10), 2–8.
Dellner, A. (2014). Cultural dimensions: the five-dimensions-model according to Geert Hofstede. Germany: GRIN Verlag.
Egbunike, F. C., Emudainohwo, O. B., Gunardi, A., Kurniasari, F., & Prihanto, J. J. N. (2018). Sustainability accounting practices and disclosure by multinational corporation in Nigeria. Journal of Applied Economic Sciences, 13(57), 751–759.
Fintechnews.sg. (2018). Financial technology report in Indonesia. FinTech Singapore: Singapore.
Kim, Y., Park, Y.-J., Cho, J., & Yeon, J. (2015). An empirical study on the adoption of “fintech” service focused on mobile payment services. Advanced Science and Technology Letters, 114(24), 136–140.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: moving from traditional to digital. Singapore: Wiley.
Kurniasari, F., & Prihanto, J. (2019). Panduan Desain Antarmuka the Worm. Tangerang: UMN Press.
Lestari, E. D. (2015). The Role of virtual collaboration as drivers for innovation in new product development process (Case study: Yammer usage as medium of virtual collaboration between headquarters with branches in PT XYZ). Asia Pacific Management & Business Application, 4(2), 59–82.
Meng, F. (2016). What determinants of lending decision for Chinese peer-to-peer lenders? Profile of Finance Management, 5(2), 31–36.
Minkow, M. (2013). Cross-cultural analysis: the science and art of comparing the world’s modern societies and their culture. London: Sage Publications.
OECD. (2019). The financial report of developing countries in 2018. Paris: OECD Publishing.
Ritter, L. S., Silber, W. L., & Udell, G. F. (2009). Principle of money, banking and financial markets. New York: Pearson.
Stern, C., Makinen, M., & Qian, Z. (2017). FinTechs in China - with a special focus on peer-to-peer Lending. Journal of Chinese Economic and Foreign Trade Studies, 10(3), 24–30.
Sunny, S., Patrick, L., & Rob, L. (2019). Impact of cultural values on technology acceptance and technology readiness. International Journal of Hospitality Management, 77(3), 1–8.
Utomo, P., & Budiastuti, D. (2019). Practiced culture toward firm competitiveness performance: evidence from Indonesia. Pertanika Journal of Social Sciences and Humanities, 27(1), 3–5.
Yen, J. Y., Chen, M. L., & Chen, Y. C. (2008). The study of direct selling management strategies: an example of the Avon cosmetics company in Taiwan. Journal of International Management Studies, 8(3), 214–227.
Acknowledgments
The author would like to thank to Direktorat Riset dan Pengabdian Masyarakat, Direktorat Jendral Penguatan Riset dan Pengembangan dan Kementrian Riset, Teknologi dan Pendidikan Tinggi according to Research Contract Number: 1575/HD/LPPM-UMN/IV/2019 that has given financial support for this research.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Kurniasari, F. (2021). Implementation of Productivity Apps to Increase Financial Inclusion in Peer-To-Peer Lending Platform. In: Bilgin, M.H., Danis, H., Demir, E., Vale, S. (eds) Eurasian Economic Perspectives. Eurasian Studies in Business and Economics, vol 16/1. Springer, Cham. https://doi.org/10.1007/978-3-030-63149-9_7
Download citation
DOI: https://doi.org/10.1007/978-3-030-63149-9_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-63148-2
Online ISBN: 978-3-030-63149-9
eBook Packages: Economics and FinanceEconomics and Finance (R0)