Abstract
This study discusses the notions of communitarian and popular communication in the context of communitarian rural development experiences. It analyzes the process of renewing popular knowledge and the traditional patterns of a “communication for development” into another form of communication, organic to the interests and needs of social movements. The aim is to identify communicative practices interrelated with the emergence of collective knowledge and cooperative systems. The study is based on bibliographic, documental research and on in-depth interviews with community leaders. It concludes that the processes of communication rooted in social movements contexts, highlighted in this reflection, are consistent with the praxis of a participative development that allows a shift from the traditional view of the “communication for development” and the consolidation of an epistemology associated with popular communication.
Research developed with the support of the Brazilian National Council for Scientific and Technological Development (CNPq—acronym from the Portuguese). Partial and modified version of the Spanish text entitled “Comunicación popular y conocimiento en movimientos sociales rurales: el adiós al modelo de ‘Difusión de Innovaciones’.”
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Notes
- 1.
Cooperativa de Produção Agropecuária União da Vitória.
- 2.
See Gumucio-Dagron and Tufte (2008), a work that gathers their contributions and those of another 147 authors.
- 3.
Available on: http://unesdoc.unesco.org/images/0004/000400/040066sb.pdf.
- 4.
Hopefully starting to be recognized as a component of “Southern Epistemologies” (Sousa Santos and Meneses 2009).
- 5.
We refer to the so-called social movements, not to the large public demonstrations that happened around the world in the last decades, mainly, those mobilized with a great deal of help from digital social networks.
- 6.
MST is the social movement to which COPAVI is linked.
- 7.
Communities formed by remaining quilombos, or communities with a predominantly black population, descendants of ex-slaves.
- 8.
- 9.
- 10.
See: http://aspta.org.br/.
- 11.
MST was created in January 1984 and it is nowadays one of the most successful social movements in Brazil.
- 12.
- 13.
There are similar projects in other parts of Brazil and, in general, they are called “Creole Seed.”
- 14.
Collective ownership is a characteristic of all MST settlements. In general, when they settle on the land, the land is shared amongst settlers.
- 15.
Exchange that dialogue favors, but it is possible to go beyond that. For example, at the Borborema Union there is a programme called “Experimental Farmers,” which consists in a concrete exchange experience based on practice. For example, if a farmer or a community implemented a new orchard irrigation system, the experience is shared with farmers from other areas, as forms of instruction and socialization of knowledge.
- 16.
The printed newsletters are not of the traditional informative type. They are documentary newsletters as they talk about successful experiences in general, using examples of families who innovated in their practices.
- 17.
Produced by a member of the movement in the name of Workers and Rural Workers Union of Remigio, Paraiba, and was broadcast by local radio.
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Krohling Peruzzo, C.M. (2021). Popular and Communitarian Communication in Rural Social Movements: Beyond “Diffusionism” to Emancipatory Participation. In: Suzina, A.C. (eds) The Evolution of Popular Communication in Latin America. Palgrave Studies in Communication for Social Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-62557-3_3
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