Abstract
Mobility –as –a Service (MaaS) is a novel concept in transportation, which is received with enthusiasm and its rising popularity is met by a growing number of studies. Exploring potential user and early adopters’ preferences is an imperative step towards the formulation of realistic, sensibly priced MaaS plans. This paper explores user preferences of MaaS plans, focusing on the duration of the plan (user commitment); adjusting pricing for duration. This type of research provides insight into the decision-making process, especially the trade-off between longer commitment and unit prices of included travel modes in the plans. To perform the described research, data from over 500 individuals from Budapest, Hungary and Manchester, UK was utilized. Collected data includes socio-demographic characteristics, attitudinal data, habitual travel patterns and stated preferences towards various MaaS plans with different commitment duration. Model estimation results indicate a general preference for MaaS packages instead of pay as you go. Additionally, the paper explores user heterogeneity and identifies different segments of the sample which have different reactions to a longer commitment. Results indicate certain willingness-to-accept values for longer commitments which may drive stakeholders (for example a MaaS operator) decisions on pricing packages of longer duration.
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Acknowledgments
This research is part of the Project “MaaS4EU” (End-to-End Approach for Mobility-as-a-Service tools, business models, enabling framework and evidence for European seamless mobility). This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 723176. This publication only reflects the authors’ view and the European Union is not liable for any use that may be made of the information contained therein.
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Tsirimpa, A., Tsouros, I., Pagoni, I., Polydoropoulou, A. (2021). Modelling MaaS Plans and Commitment Length: Experience from Two European Cities. In: Nathanail, E.G., Adamos, G., Karakikes, I. (eds) Advances in Mobility-as-a-Service Systems. CSUM 2020. Advances in Intelligent Systems and Computing, vol 1278. Springer, Cham. https://doi.org/10.1007/978-3-030-61075-3_20
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DOI: https://doi.org/10.1007/978-3-030-61075-3_20
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