Abstract
The article considers Big Data as an effective instrument for socio-economic development. The role of this technology in the modern world is rapidly increasing. The phenomenon of Social Data is specially noted. It has noncommercial character, but it can be used for commercial purposes. Studying of Social Data allows creating complex models of relations, recognizing the target groups for advertising companies. Big Data is qualified as an engine of progress in marketing and sales. Basic methods for predicting consumer behavior with a help of Big Data technology are pointed. There are forecasting, segmentation, association and neural networks among them. It’s concluded that the volume of data processing is constantly growing today, as well as the speed of this process. Development of Big Data technology is relevant to the modern world, rapid and innovative.
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Timofeev, A.V., Khafiyatullina, E.R., Agafonova, N.S. (2021). Big Data as an Instrument of Socio-economic Development in the Modern World. In: Ashmarina, S.I., Horák, J., Vrbka, J., Šuleř, P. (eds) Economic Systems in the New Era: Stable Systems in an Unstable World. IES 2020. Lecture Notes in Networks and Systems, vol 160. Springer, Cham. https://doi.org/10.1007/978-3-030-60929-0_47
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