Abstract
Designers and system analysts have long struggled to extract and repurpose data from user research by laboriously presenting content in the form of storyboards, behavioral-type personas, or journey maps. An alternative is to convey insights from user research through scenario-based personas that represent user research data through storytelling. This provides a more streamlined way to convey data rather than character-based personas; however, scenarios are effortful for developers to articulate and envision. In this work, we empower assistive technology development teams to access authentic user experiences with scenario-based personas through tangible and digital artifacts. Scenario-based personas were used for conveying the results of a user analysis study for color identification mobile applications for people with visual impairments. We developed scenario-based personas for persons with impaired color vision based on the main contexts identified in user research studies. The method combines personas depicted in silhouettes of people with impaired color vision and scenario contexts that capture the place and activities. Silhouettes were used in the artifacts to reduce the bias that a face often generates in persona-based scenarios. Preliminary findings suggest that scenario-based persona tools were effective in describing the stories and context behind why a person with a visual disability would consider a color identification application. Through this method, scenario-based personas were able to foster understanding of the application’s target user population by showing their main contexts of using these mobile applications and create playful and tangible artifacts to capture and convey such user information to designers and developers in the Humanistic Co-Design community. Methodological considerations for using scenario-based personas in user research will be discussed.
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Keywords
- Participatory design
- Mobile applications
- Co-design
- Co-creation
- Color identification
- Scenarios
- Visually impaired
1 Introduction
Personas are well established in the user-centered design (UCD) and co-design contexts; however, they are often not utilized by developers of assistive technology [1,2,3]. Scenarios are critical both for designing assistive technologies and for usability testing with persons with disabilities. Moreover, personas depicting fictional characters with photos are often perceived differently when the selected characters do not reflect the diversity of a population. Different variations of personas and scenarios have been reported in the HCI literature and explored in practice [1, 2]. The research on personas and scenarios in the design of assistive technology is less explored and inadequately understood [2].
Many people who have visual disabilities worldwide depend on mobile applications to augment their sensory abilities [4,5,6,7,8]. A large part of them are unable to detect colors. In recent years, color identification technologies have been designed for people who have visual disabilities [6, 7]. Techniques range from color detection based on image processing (e.g. Seeing AI [9]) to fiducial marker-based methods [10, 11].
The design process for innovative products is often more effective when users are involved as co-designers. Towards this model of co-design, personas and scenarios emerge as important tools for communicating the needs and requirements that would be considered in the product designs [3]. While current applications can partially assist the visually impaired, they lack features that could prove useful to the user. Not using personas as a foundation for building an application could be considered a reason and factor for the lack of helpful features. Personas are an essential part of the design phase for an application, as they represent the needs of users and how they plan to use an application [12].
In designing color identification applications, it is important for developers to focus on the requirements of users who seek mobile applications to translate images captured by the camera into spoken words to aid them in identifying the color. The spoken words are extracted from a color dictionary which is often accessible for mainstream languages, yet is not available for some languages, such as Arabic. Understanding the diverse users, different contexts, and scenarios of usage requires collective efforts of users and designers.
This paper is structured as follows: Sect. 2 describes the background and motivation for using personas and scenarios in user-centered design for assistive technology. Following that, we describe the method in Sect. 3 followed by the design implications in Sect. 4. We conclude in Sect. 5 with a summary of contributions and directions for future research.
2 Personas and Scenarios in Designing Assistive Technology for People with Visual Impairments
Although mobile devices include accessibility features, individuals who have visual impairments still face a variety of challenges such as small form factors, small or undifferentiated keys, and tiny on-screen text [13]. Personas and scenarios arise as important tools for communicating the needs and requirements that would be considered in the design of the product. Towards the overarching goal of accessible mobile application design, we discuss here existing scenario-based personas and applications for individuals with visual impairments.
2.1 Scenarios in Assistive Technology Design
Designers of assistive technologies often inadvertently propose solutions based on assumptions that are not grounded in user-research [14]. Some assistive technologies require far too much scrolling or directional swipes to produce actions on a mobile screen. Furthermore, people who have lost some sensitivity in their fingers or those who have visual impairments would benefit from better-designed buttons and switches [15].
Mobile accessibility has plagued the assistive technology field for many years [16]. In order to solve this issue, designers have utilized personas and scenarios to give life and substance to user research findings.
Personas have been employed in assistive technology in various ways, one of them being the AEGIS project (Accessibility Everywhere: Groundwork, Infrastructure, Standards). “The AEGIS project attempts to establish whether 3rd generation access techniques would provide a more accessible, more exploitable, and deeply embeddable approach to mainstream information and communication technology (ICT)” [17]. AEGIS identifies user needs and interaction models for several user groups and develops open source-based generalized accessibility support for mainstream ICT devices/applications [17]. Within the AEGIS project, a variety of methods were used to identify users’ needs. A total of seventeen personas were made and were presented across five sections. Each persona is introduced with a name, a photo, and a short description of his personal situation. Furthermore, an overview of the problems of a persona in using the technology in itself or in using the assistive technology is provided. Based on these problems, the next section of each persona gives an overview of their needs and wants [18].
As a result of their approach, the researchers ensured that the needs of a number of user groups were considered in all cycles of design and development of accessible applications. The user groups include users with visual, hearing, movement, speech, and cognitive impairments, in addition to the application developers themselves.
In another context, personas were also used to exemplify the process of using mobile applications by an aging patient population. The resultant personas improved the design, development, and implementation plans of a smartphone application to assist chronically ill aging Chinese diabetic population capable of disease self-management [19].
2.2 Personas in Assistive Technology Design for the Blind and/or Low-Vision
The utilization of personas has become an essential tool that assists designers, developers, and the assistive technology industry. Using personas that simulate the needs of persons who are blind and/or low-visioned can help with understanding the needs of the visually impaired which in-turn leads to the development of assistive technologies.
To better understand the needs of persons who are blind and/or low-visioned, in 2018, designers E. Brule and C. Jouffrais have used scenario-based personas to include children living with visual impairments in the design process. They used activities aimed at raising empathy through storytelling, persona cards, and role-playing. Their study aimed at better understanding the educational context and the experiences of visually impaired children [20].
The field study helped to better describe children living with visual impairment and how they interact with assistive technologies. It also demonstrated how those interactions are shaped by a larger context (e.g. policy, culture, etc.). These observations guided the development of a set of design cards and workshop activities, which aimed to improve the representation of users and increase empathy [20].
3 Method
In co-design models, scenarios are often used to understand the needs of the user for the product, service, and/or system in a specific context [7]. The work on personas in this study stemmed from the need to find ways to bring co-designers, engineers, and developers together into a single, cohesive team. The goal of the scenario-based personas was to allow the development team to live and breathe the target user population’s world in the context of color identification scenarios.
3.1 Designing Scenario-Based Personas
The process of designing the scenario-based personas started with semi-structured interviews as part of the user research in a Humanistic Co-design for assistive technology workshop. From our ethnographic research on people with visual impairments and impaired color vision, we focused our personas in the first iteration of design on the user mode of action rather than the user demographics (such as age, gender, abilities) or their essence (e.g. attitudes) as depicted in Fig. 1.
Designing scenarios involved identifying the different contexts of use in which we envisioned color identification would take place, such as in the context of grocery shopping, clothing shopping, paint color selection, or vehicle showroom. Following that, silhouettes are overlaid on the backdrop image as in Fig. 2.
The scenario depicted in Fig. 2 could apply to fruits that are relatively similar in shape and form such as apples, grapes, and pears but vary in color, flavor, and nutrition. Color identification is important for shoppers when buying apples, to facilitate choosing those without any bruises or soft, mushy spots and to look for fruit with shiny skin—dull skin hints at a lack of crispness and flavor. Independent detection of these subtle variations in color empower users in the activity of shopping for these items and in daily living when these items are selected for meals or during cooking (Figs. 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13).
4 Discussion and Design Implications
While senses such as sound, taste, smell, and touch can be used to either substitute or supplement low vision in certain scenarios, color is one of the unique properties that can only be identified through vision. The above personas were created through user discussions and case studies of individuals with various vision impairments, including color-blindness, low vision, and complete blindness. Depending on each individual’s unique interests and abilities, the user may present different scenarios in which they would use a color-identification application. Additional user-scenarios can be created by recruiting more co-designers and/or exploring situations in which they would need accurate color detection and identification to perform a task. In this section, we describe the design implications of such scenario-based personas by outlining its use cases and impact.
4.1 Use Cases of Scenario-Based Personas for People with Impaired Color Vision
In designing assistive technology, it is important for the designer to understand the situation in which such technology would be used. Although it is recommended to have people with visual impairments to play an active role in designing assistive technology as a co-designer [21], scenario-based personas can be used in place of a co-designer if unavailable. Assistive technology hackathons, for example, have recently grown in popularity and draws in both students and professionals around the world [22,23,24]. These user-centered hackathons require the designers to understand the context and perspective surrounding the individual and his/her problems [25]. One or more of the scenarios outlined in Sect. 3 may be used as a problem statement, or launching board, for a hackathon project. The resulting solution may then be adopted by people with impaired color vision and applied in real-world situations.
The aforementioned scenario-based personas may also be used in educational settings, such as design classes and assistive-technology workshops. In an example use-case scenario, a student in a design class may choose a persona to expand on. While conducting research on the selected scenario, the designer may assess whether existing color-identification applications adequately address the needs of the individual described in the persona. After uncovering issues with the existing solutions, the designer can then create a prototype that will allow the individual to independently navigate through the described scenario. If time permits, further designing, testing, and iterating can lead to a fully-functional product. Through this activity, the designer will have conducted research, defined a problem, generated ideas, developed designs, and evaluated designs—all principal components of the user-centered design process [26].
Even when co-designers are available, the scenario-based personas we described can help supplement their input when designing a color-identification tool. By designing an application based on multiple users and personas, the designer can ensure that the end-result is scalable and applicable across a wider range of scenarios.
4.2 Impact of Scenario-Based Personas for People with Impaired Color Vision
By encouraging the use of scenario-based personas when developing assistive technology for people with impaired color vision, the designer approaches the project by considering the individual, activity, and context for which the technology is to be applied to. This framework, known as the human activity assistive technology (HAAT) model, is necessary to consider when designing and implementing assistive technology [27].
Through these scenarios, the designer may also adopt an interactional model of color vision impairment, rather than a functional-limitation model. That is, rather than attributing a person’s disabilities for any disadvantages, the interactional model states that the interaction between the environment and the individual determines if a disability exists [28]. In these scenarios, a properly designed color-identification application will prevent people with impaired color vision from being disadvantaged at all. Adopting an interactional model may allow individuals to approach disability with a more positive perception by acknowledging that disadvantages may stem from society’s treatment of people with disabilities, rather than the disability itself.
These scenario-based personas may introduce individuals to personal stories that are outside of their own experience. Recognizing the unique characteristics, abilities, and interests associated with the scenario-based personas may help designers develop greater empathy towards people with impaired color vision. The personas may also help inspire designers by providing a glimpse into what users they want to interview and recruit in developing a product. With the development of an application that fits the co-designer’s specific needs, the co-designer would feel more empowered as they can navigate through these situations without the assistance of another individual.
5 Conclusion and Future Work
5.1 Conclusion
Although developers and designers try to keep the needs of users in mind, the design of the application suggests that the development process may be driven by assumptions of the user [2]. We found that scenario-based personas present as a valid option for designers in identifying a user’s specific needs. Scenario-based personas introduce individuals to personal stories that are outside of their own experience, which in-turn helps the designers develop more efficient assistive technologies. We believe that the scenario-based personas we developed through user interviews and case studies will be able to foster understanding of the application’s target user population by offering various contexts for using color-identification applications.
5.2 Future Work
To develop a more accurate understanding of the various use-cases for color-identification applications, more persona-based scenarios should be collected. Additional scenarios may be discovered via interviews of individuals with color vision impairments and their caregivers (i.e. family, personal care assistants, ophthalmologists).
As demonstrated in Fig. 1, the scenario-based personas can be developed into tangible objects that can be used for additional research (e.g. via persona box design). We hope to further study how such objects can be integrated into design settings to increase empathy for people with visual impairments and encourage principles of universal design. An example experimental design could consist of several groups of design students, each given a subset of persona-based scenarios displayed on a tangible object, with a control group given no personas. After assigning each group with an identical design task, the final design could be evaluated based on accessibility. Similarly, we hope to further analyze where and when persona-based scenarios can be used to substitute and/or supplement co-designers with visual impairments, and if one result leads to better design outcomes and greater empathy over the other.
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Acknowledgment
We thank the Humanistic Co-Design Initiative and the Human-Computer Interaction (HCI) Lab for supporting this work. We also thank the Saudi Authority for Intellectual Property (SAIP) and the Saudi Health Council’s National Lab for Emerging Health Technologies for hosting and mentoring. This work is part of the authors’ project that is carried out under the CoCreate Fellowship for Humanistic Co-Design of Access Technologies. We would also like to thank the participants in the user study, as well as Dr. Areej Al-Wabil, Dr. Shiroq Al-Megren, Dr. Kyle Keane, and Anna Musser, for their mentorship and support.
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AlSabban, M., Karim, A., Sun, V.H., Hashim, J., AlSayed, O. (2020). Co-design of Color Identification Applications Using Scenario-Based Personas for People with Impaired Color Vision. In: Stephanidis, C., Antona, M., Gao, Q., Zhou, J. (eds) HCI International 2020 – Late Breaking Papers: Universal Access and Inclusive Design. HCII 2020. Lecture Notes in Computer Science(), vol 12426. Springer, Cham. https://doi.org/10.1007/978-3-030-60149-2_14
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