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The Effect of Digital Transformation on Product Innovation: A Critical Review

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Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020 (AISI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1261))

Abstract

The first part of this review highlights a brief update on Digital transformation that is considered as the survival of companies. Digital technologies bring major changes in culture, people, business processes, and business models of organizations. A wide range of organization either completed their digital transformation journey or they are in the way to achieve the digital transformation, all of these organizations are expecting appositive critical changes in the way business is conducted. This research aims to test and provide an overview of digital transformation impact on the Organization’s innovation capabilities. The researcher belief the subject of the Impact and results of post digitalization is not addressed by academia in wide scope compare to pre-digitalization. A systematic review approach is selected to test what the new research is talking about and highlighting in the innovation subject in the digital era. For this subject, different database with the related keyword used and a new model of relationship is proposed.

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Author information

Authors and Affiliations

  1. University of Sharjah, Sharjah, UAE

    Jasim Almaazmi & Muhammad Alshurideh

  2. Faculty of Business, University of Jordan, Amman, Jordan

    Muhammad Alshurideh

  3. Amman Arab University, Amman, Jordan

    Barween Al Kurdi

  4. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, UAE

    Said A. Salloum

Authors
  1. Jasim Almaazmi
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  2. Muhammad Alshurideh
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  3. Barween Al Kurdi
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  4. Said A. Salloum
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Corresponding author

Correspondence to Muhammad Alshurideh .

Editor information

Editors and Affiliations

  1. Faculty of Computers and Artificial Intelligence, Information Technology Department, and Chair of the Scientific Research Group in Egypt, Cairo University, Cairo, Egypt

    Aboul Ella Hassanien

  2. Department of Electronics and Computer Science, Koszalin University of Technology, Koszalin, Poland

    Adam Slowik

  3. Faculty of Electrical Engineering and Computer Science, VŠB-Technical University of Ostrava, Ostrava-Poruba, Moravskoslezsky, Czech Republic

    Václav Snášel

  4. Rector of the Electronic Research Institute, Cairo, Egypt

    Hisham El-Deeb

  5. Faculty of computers and information, Ain Shams University, Cairo, Egypt

    Fahmy M. Tolba

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Almaazmi, J., Alshurideh, M., Al Kurdi, B., Salloum, S.A. (2021). The Effect of Digital Transformation on Product Innovation: A Critical Review. In: Hassanien, A.E., Slowik, A., Snášel, V., El-Deeb, H., Tolba, F.M. (eds) Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020. AISI 2020. Advances in Intelligent Systems and Computing, vol 1261. Springer, Cham. https://doi.org/10.1007/978-3-030-58669-0_65

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