Abstract
The purpose of the case study is to understand the impact of Intel’s technologies in the field of sports. It describes Intel’s journey starting from entering the Virtual Reality domain to using this new technology for improving a viewer’s experience.
Also, it explores Intel’s future plans to improve an athlete’s performance and help understand sports injuries faster and extends toward understanding Nike’s presence in the field of using technology for sports. It highlights how Nike is using technology in their products to improve an athlete’s performance.
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Acknowledgments
Dirk Meissners contribution to the book chapter is based on the study funded by the Basic Research Program of the National Research University Higher School of Economics (HSE) and by the Russian Academic Excellence Project “5-100.”
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Krishna Priya, M. et al. (2020). Impact of Technology in the Future of Sports. In: Daim, T.U., Meissner, D. (eds) Innovation Management in the Intelligent World. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-030-58301-9_3
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DOI: https://doi.org/10.1007/978-3-030-58301-9_3
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