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Theory Traditions and Influences

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Fundamental Theories of Business Communication

Part of the book series: New Perspectives in Organizational Communication ((NPOC))

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Abstract

This chapter looks at the various disciplines that business communication has drawn from to collectively construct its unique identity. Understanding these traditions helps stakeholders in the field to better access the underlying assumptions that our theories incorporate. This knowledge also guides our awareness of where and why various theories may fall short, and signals directions that we can pursue to extend and refine the theories in business communication.

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Authors and Affiliations

  1. Texas A&M International University, Laredo, TX, USA

    Milton Mayfield & Jacqueline Mayfield

  2. Marshall School of Business, University of Southern California, Los Angeles, CA, USA

    Robyn Walker

Authors
  1. Milton Mayfield
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  2. Jacqueline Mayfield
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  3. Robyn Walker
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Correspondence to Jacqueline Mayfield .

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Mayfield, M., Mayfield, J., Walker, R. (2020). Theory Traditions and Influences. In: Fundamental Theories of Business Communication. New Perspectives in Organizational Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-57741-4_13

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