Abstract
This chapter provides an introduction to business communication theories and how we treat them in this book. The field of business communication has developed or adopted theories that can provide the foundations for solid research on almost every relevant organizational topic. However, relatively little research takes advantage of these valuable resources, and a wider knowledge of the theories available in our field will help us to advance our understanding of how people communicate in organizations. This chapter also provides definitions of how we use the term business communication and theory.
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Mayfield, M., Mayfield, J., Walker, R. (2020). Introduction. In: Fundamental Theories of Business Communication. New Perspectives in Organizational Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-57741-4_1
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DOI: https://doi.org/10.1007/978-3-030-57741-4_1
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