Abstract
The present study aims at examining the alignment between strategic aggressiveness and general organizational capability in sport businesses during a period of economic crisis. A questionnaire-based research with the participation of 161 senior and top-ranking members of sport businesses has been carried out. The instrument was based on modification of Ansoff’s instrument for measuring the variables in the strategic success hypothesis (SSH). The SSH proposed by Ansoff is a comprehensive theory that combines the strategic aggressiveness and organizational capability as major determinants of success. A knowledge of general organizational capability and the forces that shape this capability contribute to better understanding of the relationship between general organizational capability and performance. An alignment of strategic aggressiveness and general organizational capability in sport businesses during the period of economic crisis was ascertained. The study concludes that general organizational capability is critical in achieving high performance. Good capability affects both competitive and strategic activities. An improvement in general organizational capability is mandatory, if a firm is to deal successfully with increasing turbulence and more intense competition.
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Kariofyllas, C., Kriemadis, T., Kariofyllas, S., Sakas, D.P. (2021). Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Period of Economic Crisis. In: Sakas, D.P., Nasiopoulos, D.K., Taratuhina, Y. (eds) Business Intelligence and Modelling. IC-BIM 2019. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-57065-1_17
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