Abstract
This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative structure in this type of videos and how the used of flashback and flashforward narrative devices would help in enlightening the learning potential of the toy.
For Albino (Albino 2013) babies since birth are highly predisposed to learn and their brain naturally absorbs all the information of new life, this is not optional, it is a human condition. According to the same author, since children are born they are constantly absorbing information and learning, it is up to adults to promote their learning and the development of many of their abilities. Didactic and educational toys are a good support in this training, helping them to develop all their skills in the development of imagination, memory, concentration and visual perception.
In this paper, after an introduction to the contextual and theoretical framework, we briefly present the empirical methodology adopted in the practical project, which involved all the fieldwork developed in the toys company, the enquiries for selecting the product to study and promote, the different video creative and production stages; and the test and analyzes of reactions to the video prototype.
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Notes
- 1.
Anacronym for Call To Attention, a marketing term that refers to what instructions we want to give to our audience.
- 2.
Anacronym for Search Engine Optimization.
- 3.
Calculation based on the news available at: https://pplware.sapo.pt/ciencia/base-marte-elon-musk-2028/, last accessed 2018/07.
- 4.
Video Home System is the commercial standard for consumers of analogue videotape recording, developed by JVC in 1950.
- 5.
Video format created by Sony in 1985 to compete in the film market with VHS.
- 6.
The first prototype of the video can be viewed online at: https://youtu.be/yVlqm-Myo4M.
- 7.
The final result is available online at: https://youtu.be/b9Pxyj9Oylk.
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Brandão, D., Silva, B., Martins, N., Raposo, D., Neves, J., Silva, J. (2021). The Potential of Narrative Devices in a Video Promoting the Use of an Ambarscience Didactic Toy in Classrooms. In: Raposo, D., Neves, J., Silva, J., Correia Castilho, L., Dias, R. (eds) Advances in Design, Music and Arts. EIMAD 2020. Springer Series in Design and Innovation , vol 9. Springer, Cham. https://doi.org/10.1007/978-3-030-55700-3_13
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