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Relating Design Management and Project Management: Application of the PM Mind Map Tool in the Creative Design Process

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Book cover Proceedings of IDEAS 2019 (IDEAS 2018)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 198))

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Abstract

This article aims to relate the design management and project management during the creative design process through the PM Mind Map tool for the development of the name and brand for a company of customized services for selling fruits products. In this sense, it is a study of a qualitative nature, using the technical procedures of bibliographical and applied research. The elements and perspectives involved in the creation of the brand were structured in a collaborative way according to the visual model. The PM Mind Map reveals itself as a project management tool that has not yet been widely disseminated and deepened in the academic-scientific area. However, when linking its application with organizational performance based on the concepts of Design Management, it was noticed a clarification of the project stages, greater control over deadlines and costs, more explicit norms that facilitated the submission to requirements and constraints, delimitation of tasks’ division more understandable, monitoring and control of risks through discussed premises. In this way, it is recommended to deepen the relation between them in future research.

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Notes

  1. 1.

    Fialkowski and Kistmann synthesized levels of design management according to the variables: forces, deadline, results and involved. For more information, consult original work.

  2. 2.

    For more information about the meaning of each element, consult Mei (2015).

  3. 3.

    All proper nouns in this article are fictitious names and have no relation to the names of the authors.

  4. 4.

    All dates in this article are written in the US mode (month/day/year).

  5. 5.

    All monetary values mentioned in this article are in Real (Brazilian currency).

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Author information

Authors and Affiliations

  1. Federal Institute of Education, Science and Technology of Amazonas, Manaus, Brazil

    Bruno Perdigão Pacheco

  2. Federal University of Amazonas, Manaus, Brazil

    Mateus da Silva Bento, Almir de Souza Pacheco & Magnólia Grangeiro Quirino

Authors
  1. Bruno Perdigão Pacheco
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  2. Mateus da Silva Bento
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  3. Almir de Souza Pacheco
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  4. Magnólia Grangeiro Quirino
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Corresponding authors

Correspondence to Bruno Perdigão Pacheco , Mateus da Silva Bento , Almir de Souza Pacheco or Magnólia Grangeiro Quirino .

Editor information

Editors and Affiliations

  1. Federal University of ABC, Santo Andre, Brazil

    Luciana Pereira

  2. Federal University of Amazonas, Manaus, Brazil

    José Reginaldo Hughes Carvalho

  3. Linköping University, Linköping, Sweden

    Petter Krus

  4. Linköping University, Linköping, Sweden

    Magnus Klofsten

  5. Fedderal University of Santa Catarina, Florianópolis, Brazil

    Victor Juliano De Negri

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Pacheco, B.P., da Silva Bento, M., de Souza Pacheco, A., Quirino, M.G. (2021). Relating Design Management and Project Management: Application of the PM Mind Map Tool in the Creative Design Process. In: Pereira, L., Carvalho, J., Krus, P., Klofsten, M., De Negri, V. (eds) Proceedings of IDEAS 2019. IDEAS 2018. Smart Innovation, Systems and Technologies, vol 198. Springer, Cham. https://doi.org/10.1007/978-3-030-55374-6_15

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  • DOI: https://doi.org/10.1007/978-3-030-55374-6_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-55373-9

  • Online ISBN: 978-3-030-55374-6

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