Skip to main content
Book cover

Interdisciplinary Conference on Innovation, Desgin, Entrepreneurship, And Sustainable Systems

IDEAS 2018: Proceedings of IDEAS 2019 pp 149–159Cite as

Relating Design Management and Project Management: Application of the PM Mind Map Tool in the Creative Design Process

  • 374 Accesses

Part of the Smart Innovation, Systems and Technologies book series (SIST,volume 198)

Abstract

This article aims to relate the design management and project management during the creative design process through the PM Mind Map tool for the development of the name and brand for a company of customized services for selling fruits products. In this sense, it is a study of a qualitative nature, using the technical procedures of bibliographical and applied research. The elements and perspectives involved in the creation of the brand were structured in a collaborative way according to the visual model. The PM Mind Map reveals itself as a project management tool that has not yet been widely disseminated and deepened in the academic-scientific area. However, when linking its application with organizational performance based on the concepts of Design Management, it was noticed a clarification of the project stages, greater control over deadlines and costs, more explicit norms that facilitated the submission to requirements and constraints, delimitation of tasks’ division more understandable, monitoring and control of risks through discussed premises. In this way, it is recommended to deepen the relation between them in future research.

Keywords

  • Design Management
  • Project Management
  • PM Mind Map

This is a preview of subscription content, access via your institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-3-030-55374-6_15
  • Chapter length: 11 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   149.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-55374-6
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   199.99
Price excludes VAT (USA)
Hardcover Book
USD   279.99
Price excludes VAT (USA)
Learn about institutional subscriptions
Fig. 1.

Source: Elaborated by authors

Fig. 2.

Source: Elaborated by authors

Notes

  1. 1.

    Fialkowski and Kistmann synthesized levels of design management according to the variables: forces, deadline, results and involved. For more information, consult original work.

  2. 2.

    For more information about the meaning of each element, consult Mei (2015).

  3. 3.

    All proper nouns in this article are fictitious names and have no relation to the names of the authors.

  4. 4.

    All dates in this article are written in the US mode (month/day/year).

  5. 5.

    All monetary values mentioned in this article are in Real (Brazilian currency).

References

  1. Mozota, B., Klopsch, C., Campelo, F.: Gestão do design. ARTMED, Porto Alegre (2011)

    Google Scholar 

  2. Bahiana, C.: A importância do Design para sua empresa. CNI-COMPI-SENAI/DR-RJ, Brasília (1998)

    Google Scholar 

  3. Design Management Institute (DMI): What is design management? Accessed 12 Dec 2018

    Google Scholar 

  4. Project Management Institute: Um Guia do Conhecimento em Gerenciamento de Projetos (Guia PMBOK), 6th edn. Project Management Institute, Newtown Square (2017)

    Google Scholar 

  5. Menezes, L.: Gestão de Projetos, 3rd edn. Atlas, São Paulo (2009)

    Google Scholar 

  6. Best, K.: Fundamentos da Gestão do Design. Bookman, Porto Alegre (2012)

    Google Scholar 

  7. Gorb, P.: Design Management. Van Nostrand Reinhold, New York (2001)

    Google Scholar 

  8. Campomar, M.C.: O plano de marketing. Revista Marketing 51, 54–58 (1977)

    Google Scholar 

  9. Mozota, B.: Design Management. Éditions d’Organization, Paris (2002)

    Google Scholar 

  10. Fialkowski, V., Kistmann, V.: Gestão de design e inovação incremental guiada pelo significado. Estudos em design 26(2), 28–53 (2018)

    Google Scholar 

  11. Project Management Institute: Um Guia do Conhecimento em Gerenciamento de Projetos (Guia PMBOK), 6th edn. Project Management Institute, Newtown Square, p. 10 (2017)

    Google Scholar 

  12. Kerzner, H.: Gestão de projetos: as melhores práticas, 2nd edn, pp. 15–16. Bookman, Porto Alegre (2006)

    Google Scholar 

  13. Eiras, F.: Evolução das pesquisas de gestão de projetos: um estudo bibliométrico do International Journal of Project Management. GEPROS-Gestão da Produção, Operações e Sistemas 12(1), 211–234 (2017)

    Google Scholar 

  14. Mei, P.: PM Mind Map®: a gestão descomplicada de projetos. Brasport, Rio de Janeiro (2015)

    Google Scholar 

  15. Mozota, B.: Design Management: Using Design to Build Value and Corporate Innovation. Allworth, New York (2003)

    Google Scholar 

  16. Cooper, R., Press, M.: El diseño como experiencia: el papel del diseño y los diseñadores en el siglo XXI. Editorial Gustavo Gili, Barcelona (2009)

    Google Scholar 

  17. Dumas, A., Mintzberg, H.: Managing design, designing management. Des. Manag. J. 1(1), 37–43 (1989)

    Google Scholar 

  18. Ambrose, G., Harris, P.: Design Thinking. Bookman, Porto Alegre (2011)

    Google Scholar 

  19. Soares, V.: Disciplina Projeto de Produto. Curso de Desenho Industrial. Escola de Belas Artes, Rio de janeiro (2002)

    Google Scholar 

  20. Kotler, P., Keller, K.: Administração de marketing, 12th edn. Pearson Prentice Hall, São Paulo (2006)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Federal Institute of Education, Science and Technology of Amazonas, Manaus, Brazil

    Bruno Perdigão Pacheco

  2. Federal University of Amazonas, Manaus, Brazil

    Mateus da Silva Bento, Almir de Souza Pacheco & Magnólia Grangeiro Quirino

Authors
  1. Bruno Perdigão Pacheco
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Mateus da Silva Bento
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Almir de Souza Pacheco
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Magnólia Grangeiro Quirino
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding authors

Correspondence to Bruno Perdigão Pacheco , Mateus da Silva Bento , Almir de Souza Pacheco or Magnólia Grangeiro Quirino .

Editor information

Editors and Affiliations

  1. Federal University of ABC, Santo Andre, Brazil

    Dr. Luciana Pereira

  2. Federal University of Amazonas, Manaus, Brazil

    Dr. José Reginaldo Hughes Carvalho

  3. Linköping University, Linköping, Sweden

    Prof. Dr. Petter Krus

  4. Linköping University, Linköping, Sweden

    Prof. Magnus Klofsten

  5. Fedderal University of Santa Catarina, Florianópolis, Brazil

    Prof. Victor Juliano De Negri

Rights and permissions

Reprints and Permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Verify currency and authenticity via CrossMark

Cite this paper

Pacheco, B.P., da Silva Bento, M., de Souza Pacheco, A., Quirino, M.G. (2021). Relating Design Management and Project Management: Application of the PM Mind Map Tool in the Creative Design Process. In: Pereira, L., Carvalho, J., Krus, P., Klofsten, M., De Negri, V. (eds) Proceedings of IDEAS 2019. IDEAS 2018. Smart Innovation, Systems and Technologies, vol 198. Springer, Cham. https://doi.org/10.1007/978-3-030-55374-6_15

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-55374-6_15

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-55373-9

  • Online ISBN: 978-3-030-55374-6

  • eBook Packages: EngineeringEngineering (R0)