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Study on the Relationship Between Design Management and Business Project Management

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Part of the Smart Innovation, Systems and Technologies book series (SIST,volume 198)

Abstract

Design management is a process that aims to guarantee the company survival from the correct application of the design resources inside the corporation. Business management has the same intention of ensuring the company’s success. However, both practices use different methods. We carried out a qualitative research in order to collect bibliographic data about design management and business management’s own methods. To this end, we used techniques of a systematic review of the literature according to Sampaio and Mancini (2007). From the data analysis, we could observe the existence of three methods that can be employed simultaneously in a company: Design Thinking, Scrum, and PMBOK. We noticed that the methods of Design Thinking could be applied together with Scrum or PMBOK. However, design management methods are exclusive to this area and bring the user closer to the product or services that come from this process, while business management methods engage all the company’s resources, not only those from design.

Keywords

  • Design management
  • Business project management
  • Methods
  • Project management
  • Scrum
  • PMBOK
  • Design Thinking

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Correspondence to Claudete Barbosa Ruschival .

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Santos, Ú., Santos, A., Ruschival, C.B. (2021). Study on the Relationship Between Design Management and Business Project Management. In: Pereira, L., Carvalho, J., Krus, P., Klofsten, M., De Negri, V. (eds) Proceedings of IDEAS 2019. IDEAS 2018. Smart Innovation, Systems and Technologies, vol 198. Springer, Cham. https://doi.org/10.1007/978-3-030-55374-6_11

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  • DOI: https://doi.org/10.1007/978-3-030-55374-6_11

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