Motivations of Brazilian Firms to Invest in East Central Europe: Specific Home-Country Advantages and Some Host-Country Specificities Dominate

Part of the Studies in Economic Transition book series (SET)


Ricz widens the geographical focus of the volume to the Latin American continent, by examining the European expansion strategies of Brazilian multinational enterprises. In terms of home-country advantages the chapter draws attention to Brazilian government policies that have actively influenced Brazilian companies’ internationalization decisions especially in the mid-2000s. It argues that the Brazilian going global strategy is rather defensive in its nature and limited in its impacts. Looking at host-country specificities of the few Brazilian companies investing in the East Central European region the study identifies the role of the diaspora and personal and informal ties as a major driving force, while some classical factors, such as low labour costs, agglomeration forces, high skilled labour force and thriving local markets, are also mentioned.


OFDI Brazil Going global strategy Institutional factors Government policies 


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© The Author(s) 2020

Authors and Affiliations

  1. 1.Institute of World EconomicsCentre for Economic and Regional StudiesBudapestHungary
  2. 2.Institute of International, Political, and Regional SciencesCorvinus University of BudapestBudapestHungary

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