Turkish Investments in Central and Eastern Europe: Motivations and Experiences
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Szigetvári offers an overview of motivations and experiences of Turkish firms investing abroad, with a focus on Central and Eastern Europe. Turkey is emerging as a major foreign direct capital investor in the new millennium, Eastern Europe being one of the top investment targets for Turkish multinational firms. The economic transformation of the region and the EU integration process create new business opportunities for Turkish firms, spurred by close geographic, but also some regulatory and cultural, proximities. Central and Eastern European countries offer good possibilities for brand management and upgrading of technologies. Good relations to local political actors and joint ventures with local firms may create a better position in the local markets.
KeywordsTurkish multinationals Brand management Geographical proximity Political relations
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