Abstract
Back in 2007, Arnold Schwarzenegger received the European Campaigner of the Year award. At the pinnacle of his popularity as a politician, he problematically enacted and politically relied on what I referred to (Hultman, 2013) as “ecomodern masculinities” or green washing the pervasive systematic abuse against our planet. This chapter considers the ways that Schwarzenegger embodied and is now, in some sense, shifting away from an ecomodernist standing. Noting traces of alteration in the midst of rising social unrest, an escalating global climate emergency, and the gains of a youth climate justice movement lead by, among others, Greta Thunberg, I argue that Schwarzenegger might once again be back to give us important clues to how environmental politics is embodied in many (Global Northern) men’s lives. By looking at the recent and historic changes in the configuration of his identity, I argue that Schwarzenegger is tracking and re-embodying himself along with the changing discourses on gender and environmental justice that gravitate towards the values and practises elsewhere described as “ecological masculinities” (Hultman, 2017; Hultman & Pulé, 2018).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
In engineering terminology, a fuel cell is a device that generates electricity from a fuel and oxidant reaction. Fuel cells operate continuously as long as the necessary reactant and oxidant flows (such as hydrogen and oxygen) are maintained, and the waste products (such as water) are continuously removed.
References
Battistella, E. (2006). Girly men and girly girls. American Speech,81(1), 100–110.
Blitz, M., & Krasniewicz, L. (2004). Why Arnold Matters: The Rise of a Cultural Icon. New York, NY: Basic Books.
Boykoff, M., & Goodman, M. (2008). Conspicuous redemption? Reflections on the promises and perils of the “Celebritization” of climate change. Geoforum, 40, 395–406.
Chiorando, M. (2018). Arnold Schwarzenegger “Starstruck” to meet Vegan Environmentalist Greta Thunberg. Retrieved from https://www.plantbasednews.org/news/arnold-schwarzenegger-vegan-environmentalist-greta-thunberg.
Cockburn, H. (2019). Arnold Schwarzenegger goes cycling with “friend and hero” Greta Thunberg. Retrieved from https://www.independent.co.uk/environment/climate-change/arnold-schwarzenegger-greta-thunberg-cycling-leonardo-dicaprio-climate-change-a9185511.html.
Coleman, J. (2019). Schwarzenegger offered Greta Thunberg use of his electric car: Report. Retrieved from https://thehill.com/policy/energy-environment/463197-schwarzenegger-offered-greta-thunberg-use-of-his-electric-car.
Connell, R. W. (1995). Masculinities. Berkeley, CA: University of California Press.
Deutche Welle. (2020). Living Planet: How right-wing nationalists fuel climate change denial. Retrieved from https://www.dw.com/en/living-planet-how-right-wing-nationalists-fuel-climate-change-denial/av-46720073.
Dovere, E-I. (2018). Schwarzenegger to sue big oil for first degree murder. Retrieved from https://www.politico.com/magazine/story/2018/03/12/arnold-schwarzenegger-sxsw-trump-big-oil-me-too-217345.
Ford, C. (2018). Boys Will Be Boys: Power, Patriarchy and the Toxic Bonds of Mateship. Sydney, Australia: Allen & Unwin.
Gelin, M. (2019). The misogyny of climate deniers. Retrieved from https://newrepublic.com/article/154879/misogyny-climate-deniers.
Hickel, J., & Kallis, G. (2020). Is green growth possible? New Political Economy, 25(4), 469–486.
Holmes, A. (2019). Why climate change denial persists (ABC Radio National, The Science Show). Retrieved from https://www.abc.net.au/radionational/programs/scienceshow/why-climate-change-denial-persists/11729332.
Hultman, M. (2013). The making of an environmental hero: A history of ecomodern masculinity, fuel cells and Arnold Schwarzenegger. Environmental Humanities,2, 83–103.
Hultman, M. (2017). Exploring industrial, ecomodern, and ecological masculinities. In S. MacGregor (Ed.), Routledge Handbook of Gender and Environment (pp. 239–252). Oxon, England: Routledge.
Hultman, M., & Pulé, P. M. (2018). Ecological Masculinities: Theoretical Foundations and Practical Guidance. Oxon, England: Routledge.
Kimmel, M. (2013). Angry White Men: American Masculinity at the End of an Era. New York, NY: Nation Books.
Krange, O., Kaltenborn, B. P., & Hultman, M. (2019). Cool dudes in Norway: Climate change denial among conservative Norwegian men. Environmental Sociology,5(1), 1–11.
Kreps, D. (2021). Arnold Schwarzenegger Slams Trump, Complicit GOP Members Over Capitol Riot. RollingStone. Retrieved from https://www.rollingstone.com/politics/politics-news/arnold-schwarzenegger-trump-gop-capitol-riot-video-speech-1112316/.
Latour, B. (2018). Down to Earth: Politics in the New Climatic Regime. Cambridge, England: Polity.
Lawson, D. F., Stevenson, K. T., Peterson, M. N., Carrier, S. J., Strnad, R. L., & Seekamp, E. (2019). Children can foster climate change concern among their parents. Nature Climate Change,9(6), 458–462.
Leudickes, M. (2006). Brand community under fire: The role of social environment for the HUMMER brand community. Advances in Consumer Research,33(1), 486–493.
Ojala, M., & Bengtsson, H. (2019). Young people’s coping strategies concerning climate change: Relations to perceived communication with parents and friends and proenvironmental behavior. Environment and Behavior,51(8), 907–935.
Power, J. (2019). Bjorn from Abba hits back at critics of ‘role model’ Greta Thunberg. Retrieved from https://www.irishtimes.com/news/environment/bjorn-from-abba-hits-back-at-critics-of-role-model-greta-thunberg-1.4042485.
Pyper, J. (2020). Why Arnold Schwarzenegger backs Greta Thunberg and still sees room for bipartisanship. Retrieved from https://www.greentechmedia.com/articles/read/arnold-schwarzenegger-greta-thunberg-and-bipartisanship.
Schwarzenegger, A. (2017). Find out how Arnold Schwarzenegger became an environmental activist. Retrieved from https://www.redbull.com/se-en/theredbulletin/schwarzenegger-eco-warrior.
Schwarzenegger, A. (n.d.). Arnold Schwarzenegger. Retrieved from http://www.schwarzenegger.com.
TuneIn, Inc. (2020). Why Arnold Schwarzenegger backs Greta Thunberg and bipartisanship. Retrieved from https://tunein.com/podcasts/News–Politics-Podcasts/Political-Climate-p1120941/?topicId=137258008.
Vetterfalk, V., & Hedenqvist, R. (2019). Men and the climate crisis: A guide for reflective groups among men, with a focus on masculinity norms’ impact on the environment and climate—MÄN. Retrieved from https://mfj.se/assets/documents/english/Men-in-the-climate-crisis-(prototype).pdf.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s)
About this chapter
Cite this chapter
Hultman, M. (2021). The Process of Ecologisation: Is Schwarzenegger Back to Teach Us Something New?. In: Pulé, P.M., Hultman, M. (eds) Men, Masculinities, and Earth. Palgrave Studies in the History of Science and Technology. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-54486-7_7
Download citation
DOI: https://doi.org/10.1007/978-3-030-54486-7_7
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-54485-0
Online ISBN: 978-3-030-54486-7
eBook Packages: Social SciencesSocial Sciences (R0)