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The Role of Emotions in Designing Innovative Food Experiences for Consumer Well-Being: Contributions to Design Thinking

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Design Thinking for Food Well-Being

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Abstract

A great designer is able to understand and satisfy both our material and emotional needs. “Abundance has satisfied, and even over-satisfied, the material needs of millions—boosting the significance of beauty and emotion” (Pink 2006). As our fundamental needs are met, we are increasingly looking for emotionally satisfying experiences (Brown 2008). In order to fulfill consumer needs and produce innovative food experiences that enhance consumers’ well-being, designers should bear in mind that consumers are not only cognitive but also emotional beings and food is an extremely emotion-laden experience due to its symbolic nature.

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Authors and Affiliations

  1. Siena College, Loudonville, NY, USA

    Sinem S. Atakan

  2. SKEMA Business School, Sophia Antipolis, France

    Isabella Soscia

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  2. Isabella Soscia
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Correspondence to Sinem S. Atakan .

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    Wided Batat

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Atakan, S.S., Soscia, I. (2021). The Role of Emotions in Designing Innovative Food Experiences for Consumer Well-Being: Contributions to Design Thinking. In: Batat, W. (eds) Design Thinking for Food Well-Being. Springer, Cham. https://doi.org/10.1007/978-3-030-54296-2_8

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