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Fighting Against Monocultures: Wine-Growing and Tourism in the Veneto Region

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Social Movements and Public Policies in Southern European Cities

Part of the book series: Urban and Landscape Perspectives ((URBANLAND,volume 21))

Abstract

Italy’s fifth Region for population and third in terms of total GDP, Veneto has witnessed the proliferation of several cases of territorial conflict in the last years, in particular as a result of publicly and privately founded mega-projects (Flyvbjerg et al. 2003) that have brought about massive land-use, and landscape and environmental modifications. Some of these – for instance, the construction of new highways, industrial and energy plants, but also shopping malls and urban renewal projects – were mapped on the occasion of a research project led by the authors, which resulted in the elaboration of the so-called Atlante del malessere territoriale (literally “Atlas of territorial malaise”), eventually published in the book Conflitti e territorio (“Territory and Conflicts”, Fregolent 2014).

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Notes

  1. 1.

    See: http://mapserver.iuav.it/website/AtlanteMalessereTerritoriale/AtlanteMalessere Territoriale.html. The Atlas has mapped and classified 72 cases of territorial conflict.

  2. 2.

    This contribution is the result of common reflections shared by its authors. However, Matteo Basso is mainly responsible for Sect. 9.2 and Laura Fregolent for Sect. 9.3; both authors are jointly responsible for Sects. 9.1 and 9.4.

  3. 3.

    Vineyards in the region amounted to 84,704 hectares in 2017, with a 10% annual growth.

  4. 4.

    Indeed, over 35% of Italian wine exports refer to Venetian wines.

  5. 5.

    Ministerial Decree of 17 July 2009 Establishment of the Controlled Denomination of Origin of «Prosecco» wines, establishment of the Controlled and Guaranteed Denomination of Origin of «Conegliano Valdobbiadene – Prosecco» wines and establishment of the Controlled and Guaranteed Denomination of Origin of «Colli Asolani – Prosecco» or «Asolo – Prosecco» wines for the respective sub-zones and approval of the related production regulations.

  6. 6.

    Veneto Region Law of 4 April 2003 n. 8, Regulation of the supply chain aggregations and the production districts and local industrial and productive development interventions.

  7. 7.

    Its value of production reached 502,575,888 euros.

  8. 8.

    The number of wine-growers increased by 21% between 2006 and 2016.

  9. 9.

    In 2017, Prosecco sparkling wine sales in Italy and abroad amounted to 58% and 42% respectively.

  10. 10.

    The regional wine policy is made explicit in the Regional Rural Development Programme.

  11. 11.

    To name but a few: informal groups such as Mamme di Revine (Municipality of Revine Lago), Per i nostri bambini-Gruppo Vallata (Municipality of Follina), Liberi di respirare (Municipality of Refrontolo), Rive Sane (Municipality of Colle Umberto) and the committee Colli Puri: Collalbrigo respira (Municipality of Conegliano).

  12. 12.

    This public debate was also fueled by the massive use of social networks, the involvement of local, national and international press but also national television broadcasts.

  13. 13.

    At the beginning of the 1980s a new kind of tourist began to appear, the hiker, that is, the visitor who does not exceed the threshold of 24 h of stay in the chosen tourist resort.

  14. 14.

    This calculation does not take into account the beds on the tourist market provided by platforms such as Airbnb.

  15. 15.

    Just 55,000 residents live in Venice’s historic centre.

  16. 16.

    The Veritas CEO (multi-utility that manages water and environmental services) in an interview in a local newspaper (Nuova Venezia, March 27, 2018) highlights the huge difference between the number of residents and the quantity of product waste: “we are a city of 280,000 inhabitants, but we produce waste for 400,000. With an average per capita that in the historic city is practically double that of the Veneto Region”.

  17. 17.

    For people who do lose their homes, ASC activists fix up abandoned, dilapidated houses for occupation. In 6 years they have taken over 70 apartments, all of them in Cannaregio and Giudecca; they now host 150 people, including families, singles and young couples. The occupations are illegal, but ASC does not steal the house from anyone – “we chose apartments that have been abandoned for years and are full of mould and rats” (The Guardian, September 13, 2018; https://www.theguardian.com/cities/2018/sep/13/occupy-venice-alternative-to-death-of-city-activists-tourism).

  18. 18.

    See also OECD (2018).

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Authors and Affiliations

  1. Department of Architecture and Arts, Università Iuav di Venezia, Venezia, Italy

    Matteo Basso & Laura Fregolent

Authors
  1. Matteo Basso
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  2. Laura Fregolent
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Correspondence to Laura Fregolent .

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Editors and Affiliations

  1. Department of Architecture and Arts, Università Iuav di Venezia, Venezia, Italy

    Laura Fregolent

  2. Department de Geografia, Universitat Autònoma de Barcelona, Barcelona, Spain

    Oriol Nel·lo

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Basso, M., Fregolent, L. (2021). Fighting Against Monocultures: Wine-Growing and Tourism in the Veneto Region. In: Fregolent, L., Nel·lo, O. (eds) Social Movements and Public Policies in Southern European Cities. Urban and Landscape Perspectives, vol 21. Springer, Cham. https://doi.org/10.1007/978-3-030-52754-9_9

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