Abstract
Since 1955, Carlsberg developed in a positive direction, and the imbalance between Carlsberg and Tuborg became more and more obvious. Carlsberg had the bright and efficient but also bullying A. W. Nielsen as the new CEO, and he quickly managed to bring Carlsberg to a top position, ready to merge with Tuborg as the winning party. It also tells about the relationship with the Foundation, the idiosyncrasies of the CEO, his obvious successes and some blunders. The chapter also describes in detail from the Carlsberg point of view what is called the “great beer wedding”, namely, the merger of the two leading Danish breweries. This chapter also tells how major, international opportunities after the merger to enter the open beer market were neglected partly due to the reluctance of the Carlsberg Foundation to furnish the brewery with sufficient capital to buy up other breweries.
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Notes
- 1.
Minutes of conversation on 1 June 1975 between P. Brandt Rehberg and publisher Ernst Blædel, in the folder ‘Historisk om C-Lab’ in CF archives.
- 2.
Hof eller Tuborg, 1982.
- 3.
Conversation between Glamann and Martin Ottesen on 10 March 1993 in file Historical Doc. C-Lab (see note above).
- 4.
Loc. cit., p. 165 f.
- 5.
Related by Niels Petri. The story is slightly altered in a version by Kristof Glamann (2002), p. 142, in a form that gives the impression that the line occurred in a conversation with him. See also CF 10 October 1969.
- 6.
CFP 36, meeting 23 February 1977.
- 7.
See Ole Lange, Information, 2000, “Carlsberg i volumensyg rus” (Carlsberg in a blast of volume), and an article in the newspaper Ekstrabladet (from the year 2000) with the title “Tivoli solgt til røverpris” (Tivoli sold for next to nothing).
- 8.
Executive DK500, 20 December 2002.
- 9.
Germain Hansmaennel as early as 2006 was the first to see parallels with the game of Monopoly to the globalization of the beer industry.
- 10.
Tremblay (2005), p. 75.
- 11.
See MacIntosh (2010).
Reference
MacIntosh, J. (2010). Dethroning the king. The hostile takeover of anheuscher-busch, an American Icon. US: Wiley.
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Tamm, D. (2020). 1955—Towards Merger . In: The Carlsberg Story. Springer, Cham. https://doi.org/10.1007/978-3-030-52670-2_4
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