Abstract
Tourism as a system has not remained constant over time but has undergone profound changes. They can be divided into sufficiently influential stages to qualify them as a “revolution”. Three revolutions can be identified for tourism: (1) the invention of tourism in Western Europe, (2) the shift towards mass tourism, understood as access to tourism for the vast majority of people in Western societies, (3) the third revolution at the end of the twentieth century characterised by the globalisation of tourism (Equipe MIT, Tourismes 3. La révolution durable. Belin, Paris, 2011). The chapter will examine the characteristics of this third touristic revolution: Access to tourism for non-Western societies which make up the bulk of those tourists involved in this emerging phenomenon, while at the same time the collapse of the Soviet bloc confirmed the preference for the capitalist tourism model and led to the disappearance of the Communist-era tourism model. The diversification of activities with an increasing demand for personalization in the West, and which is also gaining popularity on the fringes of emerging societies, partly driven by innovations in the techno-digital sector and the renewal of Fordist tourism among the middle classes in emerging societies. Tourism development for the whole world through processes of diversification, including the invention of new activities by emerging societies, and its intensification which does not prevent disparities from remaining.
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Notes
- 1.
Some authors include Russia in the list of emerging countries (in the acronym BRICS, the R stands for Russia) which we will deal with in the next point. This approach is questionable and represents probably an overgeneralization. This is because the USSR was at the time the second largest economy in the world in addition to having a permanent seat on the UN Security Council and its political collapse did not permanently and radically impinge on its economic power beyond the structural weaknesses which remain, such as its over-reliance on the energy and mining sectors. The transitional confusion suggested that Russia ought to be downgraded, but Putin’s rise to power and his voluntarist policy has shown that it is a force to be reckoned with in a multi-polar world.
- 2.
This is without including, as we have noted, those counting methods which in China accentuate the phenomenon.
- 3.
As reported by Miguel Segui Llinas (1998), the shift in the Balearic archipelago to mass tourism was accomplished by different economic actors using innovative strategies, for instance low cost hotels, increasing group size, lowering the qualifications, etc.
- 4.
See also Stock (2017) on global centralities of tourist places within a global tourism field.
- 5.
For instance, a researcher looking at the statistics published by the Chinese government will find the number of travelers staying in Beijing, but nothing relating to those who took an excursion to the Great Wall which is of course a very popular option.
- 6.
The beach is effectively an invention which has included this space in the territory of society since the seventeenth century, first in the Netherlands and then in North-Western Europe, but was up until that point regarded as disgusting. See the work of Corbin (1988), Löfgren (1999), Equipe MIT (2005) for a thorough investigation of the changing signification of the beach for tourism.
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Violier, P. (2021). The Contemporary Expansion of Tourism as Third “Tourism Revolution”?. In: Stock, M. (eds) Progress in French Tourism Geographies. Geographies of Tourism and Global Change. Springer, Cham. https://doi.org/10.1007/978-3-030-52136-3_13
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