Abstract
The research examines the factors that influence bullet screen user interaction behavior among young users. The analytic hierarchy process is used as a method for statistical analysis of user quantitative data and qualitative views. Our results show that bullet screen offers a more engaging viewing experience than traditional online video. Our results also show that bullet screen user experience can be influenced by the video atmosphere and bullet screen culture. These results are important to promote user research and product service for social video sites.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Coonan, C.: Chinese Theaters Test System of Onscreen Text Messages during Movies. Hollywood Reporter (2014)
Djamasbi, S., Hall-Phillips, A., Liu, Z., Li, W., Bian, J.: Social viewing, bullet screen, and user experience: a first look. In: 49th Hawaii International Conference on System Sciences, pp. 648–657. IEEE (2016)
McGrath, J.E.: Groups: Interaction and Performance, vol. 14. Prentice-Hall, Englewood Cliffs (1984)
Zhang, H., Sun, Y.: Differentiating Watching and Posting Behaviors in Danmaku Video Websites: The Effects of Perceived Value and Sense of Virtual Community (2018)
Chen, Y., Gao, Q., Rau, P.L.P.: Watching a movie alone yet together: understanding reasons for watching Danmaku videos. Int. J. Hum.-Comput. Interact. 33(9), 731–743 (2017)
Pessoa, L.: How do emotion and motivation direct executive control? Trends Cogn. Sci. 13(4), 160–166 (2009)
Zhou, J., Zhou, J., Ding, Y., Wang, H.: The magic of Danmaku: a social interaction perspective of gift sending on live streaming platforms. Electron. Commer. Res. Appl. 34, 100815 (2019)
Zhao, Y., Tang, J.: Exploring the motivational affordances of Danmaku video sharing websites: evidence from gamification design. In: International Conference on Human-Computer Interaction, pp. 467–479. Springer, Cham (2016)
Liu, L., Suh, A., Wagner, C.: Watching online videos interactively: the impact of media capabilities in Chinese Danmaku video sites. Chin. J. Commun. 9(3), 283–303 (2016)
Mehrabian, A.: Framework for a comprehensive description and measurement of emotional states. Genet. Soc. Gen. Psychol. Monogr. 121, 339–361 (1995)
Mehrabian, A.: Pleasure-arousal-dominance: a general framework for describing and measuring individual differences in temperament. Current Psychol. 14(4), 261–292 (1996)
Li, X., Zhou, H., Song, S., Ran, T., Fu, X.: The reliability and validity of the Chinese version of abbreviated PAD emotion scales. In: International Conference on Affective Computing and Intelligent Interaction, pp. 513–518. Springer, Heidelberg (2005)
Zahedi, F.: The analytic hierarchy process—a survey of the method and its applications. Interfaces 16(4), 96–108 (1986)
Kitzinger, J.: Qualitative research: introducing focus groups. BMJ 311(7000), 299–302 (1995)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Zhang, Z., Zhang, L., Li, Y. (2020). The Analysis of Influence Factors of User Experience in Bullet Screen. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1217. Springer, Cham. https://doi.org/10.1007/978-3-030-51828-8_36
Download citation
DOI: https://doi.org/10.1007/978-3-030-51828-8_36
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-51827-1
Online ISBN: 978-3-030-51828-8
eBook Packages: EngineeringEngineering (R0)