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The Invisible Art of Storytelling and Media Production

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Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 1218)


As the early filmmakers were magicians, cinema has developed from the early days of visible ‘tricks’ to invisible ‘effects’ [1]. As narrative cinema is to engage the audience with the story, many of the cinematic effects have been made to look invisible to the untrained eyes and ears. Film is both magical and make-believe. Like a magician who manages to hide his or her trick in a magic act, a filmmaker often hides his or her magic tricks from the audience. The invisible art of hiding cinematic effects is one of the important skills in media production. In storytelling, the hidden subtext can be as important as the visual text. This comprehensive article discusses the invisible art of storytelling and filmmaking.


  • Art of storytelling
  • Cinematic arts
  • Creative arts
  • Film art
  • Content design
  • Narrative content
  • Media production
  • Invisible editing

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  • DOI: 10.1007/978-3-030-51626-0_33
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Correspondence to David Kei-man Yip .

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Yip, D.Km. (2020). The Invisible Art of Storytelling and Media Production. In: Markopoulos, E., Goonetilleke, R., Ho, A., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1218. Springer, Cham.

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  • Print ISBN: 978-3-030-51625-3

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