Abstract
The article provides the opportunity to include in the business model of a health resorts enterprise the tasks and objectives of combating key medical and tourist dysfunctions, making the model a sustainable business model.
At first, however, an assessment of business models’ components was made and then it was proposed to complement them with preventative and educational activities and other activities limiting the negative results of tourist and therapeutic activity. The spa tourism enterprises activity was used by the author as an example to present such a process. The research basis for the provided information are the results of own study made on the basis of Polish sanatoriums’ business model analysis. To study the business model structure, CANVAS concept was used. As a result, a health resort enterprise business model structure was presented and recommendations complementing this model with sustainable tourism elements were formulated. The assessment of undertaken activities towards guidelines proposed in literature, both for tourist destinations and enterprises, indicates the maladjustment of business models of health resort enterprises in this scope. The basic activities that protect the natural and climate resources of health resorts result from legal provisions imposed by the state and applicable to all enterprises running business activity in the health resort area. They are, therefore, neither included in business models nor undertaken with the awareness on improving natural environment and community, but rather they result from taking care of one’s own business.
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Notes
- 1.
In Poland, a health resort is an area approved by the government, where raw materials and infrastructure used to render therapeutic services and providing accommodation and catering in spas are located. In Poland, there are 45 health resorts.
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Acknowledgments
This paper was published as part of the research project ‘A business model for health resort enterprises’ No. 2017/25/B/HS4/00301, supervised and financed by the National Science Center in Poland and as part of statutory research BK-235/ROZ-1/2020 (13/010/BK_20/0042) at the Silesian University of Technology, Faculty of Organization and Management.
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Szromek, A.R. (2020). The Sustainable Business Model of Health Resort Enterprise and the Role of Education in Pro-ecological Behavior. In: Nazir, S., Ahram, T., Karwowski, W. (eds) Advances in Human Factors in Training, Education, and Learning Sciences. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1211. Springer, Cham. https://doi.org/10.1007/978-3-030-50896-8_22
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